Earned/organic news content syndication as a growth strategy
Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalism and expanding strategies beyond traditional blog placements.
- Part 1 Earned/organic news content syndication as a growth strategy
Show Notes
-
·03:10 - Leveraging earned news content for organic SEO growth. Discussed the effectiveness of using news placements as authority signals for improving SEO. ·05:45 - Updating SEO strategies beyond traditional link building. Talked about broadening SEO approaches to include more diverse authority signals and the evolving understanding of Google's algorithms. ·08:30 - The potential and challenges of in house earned content syndication. Explored the relatively untapped strategy of in-house content syndication and its potential benefits for organic growth, along with the challenges companies might face.
Episode Summary
-
·“Increasing your brand presence across the web and getting so many placements across the news is just a really large sign of authority that's difficult for most of your competitors to replicate.” - Kevin Fowler ·“What we're not trying to do is force rank content through syndication.” - Kevin Fowler ·“The content that brands put the most effort into, typically they have a really hard time getting out in front of people.” - Kevin Fowler ·“We're somewhere north of 3,000 US news sites in our network.” - Kevin Fowler
Up Next:
-
Part 1Earned/organic news content syndication as a growth strategy
Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalism and expanding strategies beyond traditional blog placements.
