Effective strategies for TikTok & Instagram SEO
Daniel Moreno Dugarte
VML
- Part 1 Effective strategies for TikTok & Instagram SEO
- Part 2Using search data to better understand audiences
Show Notes
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03:10Strategies for integrating brands subtly into search results.Discussing how to embed brand content in a non-intrusive way that adds value and remains discoverable on platforms like TikTok and Instagram.
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05:45Importance of cross functional collaboration in SEO practices.Highlighting the need for SEO teams to work closely with social media teams to ensure content is both engaging and optimized for search engines.
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08:30Challenges of content optimization in dynamic search environments.Exploring the difficulties of keeping content relevant and effectively optimized amidst the rapidly changing algorithms of social platforms.
Quotes
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"Most SEOs are seeing the change that's happening when it comes to TikTok and Instagram SEO and Thinking that they don't have anything to do with that." - Daniel Moreno Dugarte
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"TikTok [has] over a billion monthly active users and the US released a couple of stats saying that 50% of their users utilize TikToks Search functionality." - Daniel Moreno Dugarte
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"There's also a massive opportunity on platform searches, so get that visibility within the platform because a lot of people are just turning there for inspiration." - Daniel Moreno Dugarte
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"The algorithms on these social platforms are in the earlier stages compared to something like Google, which is a beast." - Daniel Moreno Dugarte
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“Profile optimization will be relevant for Instagram as well as for TikTok.” - Daniel Moreno Dugarte
- Part 1 Effective strategies for TikTok & Instagram SEO
- Part 2Using search data to better understand audiences
Daniel Moreno Dugarte
VML
Up Next:
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Part 1Effective strategies for TikTok & Instagram SEO
SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspectives on: strategies for integrating brands subtly into search results, importance of cross-functional collaboration in SEO practices, and challenges of content optimization in dynamic search environments.
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Part 2Using search data to better understand audiences
Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis.
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