Using search data to better understand audiences
Daniel Moreno Dugarte
VML
- Part 1Effective strategies for TikTok & Instagram SEO
- Part 2 Using search data to better understand audiences
Show Notes
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00: 21Using Search Data for Audience ResearchEmphasizes the importance of analyzing search data to understand consumer challenges, seasonality, and search behaviors.
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02:00The Value of Search Data in Consumer ResearchDiscusses the potential of search data to add value to organizations and influence business strategies
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07:39Combining Data from Different Search PlatformsEmphasizes the importance of maximizing visibility across all touchpoints in the consumer journey.
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16:42Encouraging SEO Experts to Utilize Search DataHighlights the evolving nature of search behaviors and the impact of AI on search data.
Quotes
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"It's really fascinating the different ways in which search data can be used because if we think about it, it's a bunch of consumer data that we have at our fingertips from so many search engines." - Daniel Moreno Dugarte
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"What we try to achieve with this search listening framework is understand the behaviors and the intents of online users or customers." - Daniel Moreno Dugarte
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"We have a full searcher journey That encompasses different platforms And I think that's what I feel we should be as search markers Trying to help brands understand." - Daniel Moreno Dugarte
- Part 1Effective strategies for TikTok & Instagram SEO
- Part 2 Using search data to better understand audiences
Daniel Moreno Dugarte
VML
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Part 1Effective strategies for TikTok & Instagram SEO
SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspectives on: strategies for integrating brands subtly into search results, importance of cross-functional collaboration in SEO practices, and challenges of content optimization in dynamic search environments.
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Part 2Using search data to better understand audiences
Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis.
