Efficiently resourcing your ultimate marketing team
- Part 1 Efficiently resourcing your ultimate marketing team
- Part 2Using AI to improve digital marketing
Show Notes
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01:33Building the ultimate marketing teamA good marketing leader identifies where the company can outperform competitors, guiding strategy, positioning, and building the digital marketing team. The best teams are lean and aligned with the marketing leader's core strategy.
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03:52??Specialists vs. generalists in marketing teamsIn-housing all specialist roles can result in expensive, underutilized human resources if the demand is temporary. Agencies offer more flexibility, allowing companies to focus resources where they're most needed.
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09:25Investing in specialist skills and cohesiveness in marketing teamsIt's crucial to ensure specialists stay current, continuously developing their skills. Cohesion in marketing organizations thrives through cross-expertise collaboration and regular brainstorming, leading to better ideas, understanding, and improved communication.
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14:13Making marketing teams impactful across an organizationThis requires strong leadership and alignment on the product and customer needs throughout the organization. Marketing should connect its decisions to revenue, using tools like HubSpot to understand customer touchpoints and revenue drivers.
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18:41AI and the evolution of marketing teamsTasks like content creation and data analysis will be delegated to AI while humans focus on overseeing AI and strategy based on marketing principles. As marketing teams get smaller, Marketing teams will get leaner, they'll likely lean more on agencies with strong AI expertise.
Quotes
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"If you think about what people need to do when it comes to creating their ultimate marketing team, it comes down to, what's their strategy going to be? And, what's their positioning?" - Tim Butler
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"The best marketing teams are pretty ruthless, lean, and focus on the core strategy of the marketing leader's direction." - Tim Butler
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"If you're going to have a specialist in your team, they need to be at the cutting edge of what they're doing. We're putting people through at least eight hours of training every month." - Tim Butler
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"Marketing people, look for the revenue, and connect the revenue to marketing decisions where you can." - Tim Butler
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"Well be seeing smaller marketing teams. But we'll be seeing those marketing teams leaning on agencies that have a stronger understanding of AI because they're going to struggle to keep abreast of the fast-moving landscape." - Tim Butler
- Part 1 Efficiently resourcing your ultimate marketing team
- Part 2Using AI to improve digital marketing
Up Next:
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Part 1Efficiently resourcing your ultimate marketing team
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. Today, Tim discusses efficiently resourcing your ultimate marketing team.
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Part 2Using AI to improve digital marketing
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing.
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