Managing a global SEO teamTechnology Innovation in SEO — Adrien Menard // Botify

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team.
About the speaker

Adrien Menard

Botify

 - Botify

Adrien is the CEO and Co-Founder of Botify

Show Notes

  • 02:19
    Best practices for managing global SEO teams
    The best approach is splitting SEO teams in two. The content and marketing functions should be under the marketing department and the web product optimizations should be under the web product function.
  • 04:14
    The necessity of a centralized function of SEO
    While global initiatives are important, local implementation is still required for success. Ideally, wherever the local SEO team is based, everyone in the organization should be following the same methodology, process, and technology.
  • 05:58
    How to approach globalization and SEO
    Local teams should be responsible for content marketing and content creation because they understand the local requirements. They should also own the methodology, processes, KPIs, and monitoring.
  • 07:24
    Onboarding the right SEO talent
    Currently, there is a strong demand for SEO professionals all over the world. But, its very important to brief hired SEOs on the reality of the business, the technical stack, etc that theyll need to adopt to get their jobs done.

Quotes

  • "The first thing that is probably the most important when you want to be successful in SEO is to use a good combination of human beings and technology." -Adrien Menard, CEO, Botify

  • "SEO teams are being split into two core functions. Content and marketing functions are staying below the marketing department, while technical optimizations are under the web product function." -Adrien Menard, CEO, Botify

  • "In 90 days, a North American client of ours increased their traffic from Bing by 11%. In that period, there was an additional half a million dollars in revenue for them." -Adrien Menard, CEO, Botify

  • "I don't think there is one day without a question from our customers about how can Botify can help me staff my SEO team. Clearly there is a strong demand for SEO professionals all over the world." -Adrien Menard, CEO, Botify

About the speaker

Adrien Menard

Botify

 - Botify

Adrien is the CEO and Co-Founder of Botify

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