Managing a global SEO teamTechnology Innovation in SEO — Adrien Menard // Botify
- Part 1Emerging Trends in SEOTechnology Innovation in SEO — Adrien Menard // Botify
- Part 2Technology Innovation in SEO — Adrien Menard // Botify
- Part 3 Managing a global SEO teamTechnology Innovation in SEO — Adrien Menard // Botify
Show Notes
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02:19Best practices for managing global SEO teamsThe best approach is splitting SEO teams in two. The content and marketing functions should be under the marketing department and the web product optimizations should be under the web product function.
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04:14The necessity of a centralized function of SEOWhile global initiatives are important, local implementation is still required for success. Ideally, wherever the local SEO team is based, everyone in the organization should be following the same methodology, process, and technology.
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05:58How to approach globalization and SEOLocal teams should be responsible for content marketing and content creation because they understand the local requirements. They should also own the methodology, processes, KPIs, and monitoring.
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07:24Onboarding the right SEO talentCurrently, there is a strong demand for SEO professionals all over the world. But, its very important to brief hired SEOs on the reality of the business, the technical stack, etc that theyll need to adopt to get their jobs done.
Quotes
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"The first thing that is probably the most important when you want to be successful in SEO is to use a good combination of human beings and technology." -Adrien Menard, CEO, Botify
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"SEO teams are being split into two core functions. Content and marketing functions are staying below the marketing department, while technical optimizations are under the web product function." -Adrien Menard, CEO, Botify
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"In 90 days, a North American client of ours increased their traffic from Bing by 11%. In that period, there was an additional half a million dollars in revenue for them." -Adrien Menard, CEO, Botify
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"I don't think there is one day without a question from our customers about how can Botify can help me staff my SEO team. Clearly there is a strong demand for SEO professionals all over the world." -Adrien Menard, CEO, Botify
- Part 1Emerging Trends in SEOTechnology Innovation in SEO — Adrien Menard // Botify
- Part 2Technology Innovation in SEO — Adrien Menard // Botify
- Part 3 Managing a global SEO teamTechnology Innovation in SEO — Adrien Menard // Botify
Up Next:
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Part 1Emerging Trends in SEOTechnology Innovation in SEO — Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation.
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Part 2Technology Innovation in SEO — Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO.
Play Podcast -
Part 3Managing a global SEO teamTechnology Innovation in SEO — Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team.
