Entity SEO & why it matters? — Sara Taher // Assembly Global
Sara Taher, SEO Manager at Assembly Global, talks about working in SEO when you're not located in a major hub for the industry. Gone are the days of SEO where just addressing keywords was enough for your content to rank. After all, if keywords are the only things being considered, it is unlikely that you’ll be able to cover a topic substantially. Today, Sara discusses entity SEO and why it really matters.
- Part 1 Entity SEO & why it matters? — Sara Taher // Assembly Global
Show Notes
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·02:06 - Defining entity SEO Entity SEO is a new approach to creating content that goes beyond targeting specific keywords. Now, the search algorithm needs to understand what the content is about and you must ensure that youve covered as much related information to your topic as possible. ·04:16 - Figuring out what entities are associated with the topic you want to rank for You can brainstorm what is expected to be included in the content or use tools that specialize in entity SEO. Image search, Google Trends, and related searches in Google Search can also provide an idea of what entities to include. ·05:51 - Why entity SEO matters For every topic, there are related things that need to be mentioned. So, Google now evaluates content based on the level of coverage it has, and it does so by looking at entities. ·07:37 - The ease of manipulating entity SEO It is generally more complicated to manipulate entity SEO compared to keyword SEO due to its complexity. Ultimately, the focus should be on providing genuine value to the user and differentiation by providing unique and valuable content. ·09:40 - Creating E-A-T content in entity SEO Its best to go with writers that have experience in the topic they are writing on. And, it is even more beneficial when their online presence is related to their experience as it shows Google that they know what theyre talking about. ·11:18 - The shift towards E-E-A-T E-E-A-T stands for experience, expertise, authoritativeness, and trust. Experience is becoming more important as AI-generated content becomes more prevalent and the need for human review and validation of information increases.
Episode Summary
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·"If I'm creating a blog post about road trip destinations in winter, Google has an expectation that specific entities, things, places, and activities will be mentioned." -Sara Taher, SEO Manager, Assembly Global ·"It's no longer enough for you to just address keywords, it's not going to work. If you just follow keywords, you may miss out on covering the topic." -Sara Taher, SEO Manager, Assembly Global ·"The way Google evaluates your content now is how good of a coverage it has. To do that, they need to look at entities." -Sara Taher, SEO Manager, Assembly Global ·"Anything you need to talk about, there are specific things related to that thing that need to be mentioned. You ca ot talk about SEO without talking about Google." -Sara Taher, SEO Manager, Assembly Global ·"A lot of the content on entity SEO is theory versus action. And that's one reason why it's not that easy to manipulate." -Sara Taher, SEO Manager, Assembly Global ·"In the past, it was expertise, authoritativeness, and trust. Now, it's experience, expertise, authoritativeness, and trust." -Sara Taher, SEO Manager, Assembly Global ·"I see E-E-A-T being more important in this time where were going towards AI-generated content. At the end of the day, you want to make sure there's a human that reviewed that content." -Sara Taher, SEO Manager, Assembly Global
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Part 1Entity SEO & why it matters? — Sara Taher // Assembly Global
Sara Taher, SEO Manager at Assembly Global, talks about working in SEO when you're not located in a major hub for the industry. Gone are the days of SEO where just addressing keywords was enough for your content to rank. After all, if keywords are the only things being considered, it is unlikely that you’ll be able to cover a topic substantially. Today, Sara discusses entity SEO and why it really matters.
