Evolving SERP Landscape — Tyson Stockton // Searchmetrics

Show Notes

• ·2:09 Amazon and Google's competition heating up ·3:02 How Google has tried to take advantage of the situation about the landscape shift ·4:26 One of the changes is previously before when someone makes a search, it previously might have locations, it was where to go, but now, the result is what you need to know about what youve searched (i.e item). ·5:53 A lot of the changes in the experience start on more of the product page level and then evolve that over into the category pages. ·6:40 Product knowledge graph that is predominantly driven by schema markup ·6:46 The heightening of how product pages are optimized