Executing successful local SEO through effective link-building
- Part 1 Executing successful local SEO through effective link-building
- Part 2Finding the right balance with GBP optimization
Show Notes
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05:10Overview of the Local Marketing Institute Q&A Live format.The show is structured to include news updates, pre-submitted and leftover questions, followed by live audits and questions from the audience.
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10:20Challenges of using general SEO tools for local link building.It's emphasized that general SEO tools are not tailored for local SEO, which can lead to inaccurate metrics like keyword volume and authority scores.
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15:45Importance of adapting link building strategies for local SEO.The discussion highlights the need to unlearn traditional link building approaches and focus on strategies that are specific to local SEO.
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20:30The role of pattern detection in Google's algorithm for SEO.Explains how Google classifies and identifies patterns, stressing the importance of having a natural and varied link profile to improve search visibility.
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25:50Risks of overusing a single link building tactic.The conversation covers the pitfalls of relying too heavily on one method, such as sponsorship link building, and the importance of diversifying tactics to maintain a natural link profile.
Quotes
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"Most people really think that when you're doing local SEO, you're just doing regular SEO, and then you add on Google Business Profile stuff, and that's really not the case. It's a completely separate algorithm" - Greg Gifford
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"With local, you really wanna make sure you're getting links from the same local area that you're in." - Greg Gifford
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"all of the old school real world tactics that businesses use to get exposure before the internet really have kind of come back into play. And they're really easy ways, if you do those activities, to gain natural local links that look great to Google and increase your visibility." - Greg Gifford
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"If you're trying to do link building in local, you really have to unlearn most of what you learned about link building. And you do need to use those analysis tools, but you do have to kind of take them with a grain of salt because I think people tend to forget that all of these tools that we use to do SEO are designed to be generalist tools." - Greg Gifford
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“Just remember that Google is simply a pattern detection program. Sure, it does a lot of other things, but at the root, all it really does is it classifies patterns. It identifies and classifies patterns.” - Greg Gifford
- Part 1 Executing successful local SEO through effective link-building
- Part 2Finding the right balance with GBP optimization
Up Next:
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Part 1Executing successful local SEO through effective link-building
Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the importance of building genuine local connections to enhance visibility and credibility online. By leveraging local partnerships and community engagement, businesses can significantly improve their search engine rankings. Today, Greg shares insights on how to identify and utilize local opportunities for link-building that can lead to lasting SEO success.
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Part 2Finding the right balance with GBP optimization
Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO involves relevance, prominence, and proximity, unlike traditional SEO which focuses solely on relevance and prominence. Gifford emphasizes the significance of filling out all GBP fields accurately, especially the primary category and hours of operation. He advises against using unrelated categories and highlights the impact of reviews, noting that businesses should actively ask for positive reviews. Gifford also addresses the challenges of managing multiple locations and the importance of staying compliant with Google's policies and FTC regulations to avoid suspensions.
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