Finding the right balance with GBP optimization
- Part 1Executing successful local SEO through effective link-building
- Part 2 Finding the right balance with GBP optimization
Show Notes
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01:37Key Elements of Google Business Profile (GBP)Advises filling out every bit of information in the GBP to provide comprehensive details about the business.
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10:40The Role of Reviews in Local SEOHighlights the growing importance of reviews in Google's local algorithm, noting that businesses often treat reputation management separately from SEO.
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21:32Navigating Suspensions and ComplianceAdvises businesses to stay informed about changes in Google's policies and FTC regulations to avoid legal and reputational risks.
Quotes
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“With traditional SEO, if I look for Something and a site ranks number one, that site ranks number one everywhere regardless of where you are. But with local, Google's gonna constrain those search results to your immediate physical geographic area around where you are as a user when you search.” - Greg Gifford
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“With traditional SEO, you're trying to do everything you can to your website to let Google know all that it can know about you and know what you do and when you sell and where you sell. With local, you have that Google business profile which is a direct interface into Google's knowledge graph to say, here is information about my business. You'd be crazy not to utilize that.” - Greg Gifford
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“It's kind of frustrating being in local SEO because most businesses out there tend to treat reputation management as a completely separate vendor and a separate service from SEO. It's very rare that reputation management and review management is included with SEO and it should be if you're a local business.” - Greg Gifford
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“If all of your reviews start to have the same language, it's a super simple pattern to detect and it's likely you're gonna either get reviews taken away or you're gonna get slapped on the wrist and get suspended. So don't do silly things, and remember at all times, Google is pattern detection.” - Greg Gifford
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“Google has gotten very suspension-happy this year. They're really trying hard to fight all of the spammers and cheaters out.” - Greg Gifford
- Part 1Executing successful local SEO through effective link-building
- Part 2 Finding the right balance with GBP optimization
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Part 1Executing successful local SEO through effective link-building
Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the importance of building genuine local connections to enhance visibility and credibility online. By leveraging local partnerships and community engagement, businesses can significantly improve their search engine rankings. Today, Greg shares insights on how to identify and utilize local opportunities for link-building that can lead to lasting SEO success.
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Part 2Finding the right balance with GBP optimization
Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO involves relevance, prominence, and proximity, unlike traditional SEO which focuses solely on relevance and prominence. Gifford emphasizes the significance of filling out all GBP fields accurately, especially the primary category and hours of operation. He advises against using unrelated categories and highlights the impact of reviews, noting that businesses should actively ask for positive reviews. Gifford also addresses the challenges of managing multiple locations and the importance of staying compliant with Google's policies and FTC regulations to avoid suspensions.
