Experiences building AI for SEO for large enterprises

Luis Rodriguez, Experiences Building AI for SEO at Comparethemarket, discusses the integration and impact of artificial intelligence in enhancing search engine optimization for large enterprises. In this episode, Luis discusses the application of AI in SEO for large enterprises, with a focus on scalability and a strategic approach. He also highlights the benefits of AI-powered SEO analysis, such as automating data analysis and identifying spikes, while also raising cautions about the limitations of AI, including the need for human experience and expertise. Going further, he talks about understanding the legal perspective and having a multidisciplinary team with diverse skill sets was emphasized, and the potential of AI in analyzing large sets of data and correlating data to identify trends.
About the speaker

Luis Rodriguez

Comparethemarket

 - Comparethemarket

Luis is Experiences Building AI for SEO at Comparethemarket

Show Notes

  • 0:00
    AI for SEO in enterprise websites, focusing on automation and scalability.
    AI's potential to automate SEO tasks and improve scalability for enterprise websites.
  • 3:30
    Using AI for SEO optimization, data analysis, and marketing.
    AI can help with data analysis, such as AB testing for SEO, by automating manual tasks and generating insights at scale.
  • 9:38
    Leveraging AI for internal linking opportunities.
    Understanding business needs and legal considerations is essential for creating effective AI solutions that meet regulatory requirements.
  • 15:00
    Leveraging AI for SEO and analyzing large data sets.
    Encourages listeners to try AI tools, emphasizing their ability to provide new insights and creative opportunities in SEO.

Quotes

  • “The concept of generative AI is the one that is being abused a little bit.” - Luis Rodriguez

  • “The generation of content is not necessarily something that we just started hearing, [it] has been a practice quite common.” - Luis Rodriguez

  • “Scalability is definitely your biggest friend once you're talking about a large website.” - Luis Rodriguez

About the speaker

Luis Rodriguez

Comparethemarket

 - Comparethemarket

Luis is Experiences Building AI for SEO at Comparethemarket

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