Generative AI-led content strategy — Joe Bare // The Parking Spot
- Part 1Experimenting with mid-CMS migration Schema — Joe Bare // The Parking Spot
- Part 2 Generative AI-led content strategy — Joe Bare // The Parking Spot
Show Notes
-
02:52The Parking Spots content strategy and generative AIThe Parking Spot uses AI for outlining and error detection in JSON scripts and HTML code. To differentiate its content from AI-generated content, The Parking Spot plans to adhere to Google's E-E-A-T guidelines and leverage structured data.
-
06:39Differentiating AI generated content from human written contentBoth Google and readers can likely distinguish AI-generated content from human-written content. At the moment, AI cannot replicate the distinct voices found in human-written pieces, though it will eventually be able to do so.
-
09:05Generative AI and the rise of LLM prompt engineersGenerative AI is ideal for repetitive tasks such as condensing articles, generating headlines and meta descriptions, extracting FAQs, etc. As a result, writers and editors are transitioning to becoming LLM prompt engineers.
-
10:26Buying AI products for business efficiencyThe Parking Spot benefits from ChatGPT for tasks like adding an image array to JSON code or debugging a failing JSON schema script. Products that offer these functionalities and the ability to extract and insert schema into an article would be well received by the market.
-
12:03Navigating the path to transformative changes with AIAI shows great promise with numerous intriguing ideas and substantial investments. Yet, it may take a few years for transformative changes to materialize in generative AI.
-
13:21The vast potential and uncertain future of AIAI is a powerful and general tool, comparable to the significance of the Internet's emergence. While its future trajectory is unclear, its current capabilities are remarkable.
Quotes
-
"A year ago at this time, I don't think any of us were thinking about LLMs, or generative AI as part of our content strategy. Now, it's part of our content strategy." -Joe Bare, SEO Manager, The Parking Spot
-
"To stand out in a world of generative AI content, I'll be sticking with Google's E-E-A-T guidelines and structured data." -Joe Bare, SEO Manager, The Parking Spot
-
"Repetitive tasks like condensing an article, extracting FAQs, creating a thumbnail or an abstract, those are terrific uses of generative AI." -Joe Bare, SEO Manager, The Parking Spot
-
"AI is a terrific tool. It's a general tool, which we have not seen since the advent of the Internet itself. So, I think it's probably that big." -Joe Bare, SEO Manager, The Parking Spot
- Part 1Experimenting with mid-CMS migration Schema — Joe Bare // The Parking Spot
- Part 2 Generative AI-led content strategy — Joe Bare // The Parking Spot
Up Next:
-
Part 1Experimenting with mid-CMS migration Schema — Joe Bare // The Parking Spot
Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot has grown to be the US’ leading near-airport parking company. However, they’ve also outgrown their IT-owned website and are now in need of a more scalable and marketing-focused solution to meet their evolving business needs. Today, Joe discusses migrating an enterprise company from a homegrown, IT-owned website to a commercial and marketing-owned website.
Play Podcast -
Part 2Generative AI-led content strategy — Joe Bare // The Parking Spot
Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content stand out in today's landscape? Today, Joe discusses generative AI-led content.
