February Winners & Losers — Tyson Stockton // previsible.io
Tyson Stockton
previsible.io
- Part 1 February Winners & Losers — Tyson Stockton // previsible.io
Show Notes
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02:29Live event industry changesTicketmaster continues to lead in SEO visibility. However, providers like StubHub have regained a lot of traction since the pandemic downturn and July 2021 core update.
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05:59Changes in the hotel aggregator spaceExpedia and Tripadvisor continue to lead with informational and UGC. But, Hotels.coms gains have helped them decrease the gap between them and Expedia.
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07:22How hotel aggregators have responded to core updatesKayak.com remained stable throughout the 2020 and 2021 core updates. Hotels.com and Booking.com experienced losses, but are regaining traction currently.
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09:34SEO performance in the health and medical industryMany major medical websites experienced a dip in SEO performance. While Mayo Clinic experienced the greatest loss in SEO visibility, the CDC also had a low double digit loss.
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11:34The SEO communitys handling of the RussiaThe SEO community has come together to bring awareness to the topic. Companies like Ahrefs are leading the charge in that regard.
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13:41Changes in the news media spaceMajor US media sites remained stable from an SEO standpoint. While BBC experienced a slight spike for the month, the top domains still command their respective market shares.
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14:58Social media spaces and SEO visibilityFacebook, Instagram, and LinkedIn still occupy first, second, and third place respectively. In terms of SEO visibility, most social media platforms have remained the same.
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17:12SEO winner of the monthHotels.com was able to make positive gains after core update and pandemic losses. As a result, they are this months SEO winner.
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18:13SEO loser of the monthMayo Clinic is the biggest SEO loser of the month. More niche health websites are showing up for the keywords Mayo Clinic saw a decline in.
Quotes
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"SeatGeek, StubHub, and Vivid Seats, all had a pretty good February. But, StubHub was the one that had the greatest gains out of that group." -Tyson Stockton, Co-Founder, PreVisible.io
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"Hotels.com, Booking.com, and Kayak.com saw a strong February. But, Hotels.com was up over 10% for the month." -Tyson Stockton, Co-Founder, PreVisible.io
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"Even though Hotels.com is still lower than Expedia, their significant gain substantially cut a margin between the two sites." -Tyson Stockton, Co-Founder, PreVisible.io
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"Major medical websites saw negative performance from an SEO perspective. Mayo Clinic dropped over 20%. Even the CDC even saw a low double digit decline over this last month." -Tyson Stockton, Co-Founder, PreVisible.io
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"Facebook is the largest social media player but Instagram continues to show positive SEO performance. LinkedIn grew over the last 12 months, and is third in the social space." -Tyson Stockton, Co-Founder, PreVisible.io
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"Seeing Hotels.com have some positive gains this month shows that you have to keep focused and stay the course. And I would say that they were my winner of the month." -Tyson Stockton, Co-Founder, PreVisible.io
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"Theres an overall health industry shift happening where were seeing more niche.orgs. Crohns.org jumped up in some of the keywords that we saw Mayo Clinic fall down in." -Tyson Stockton, Co-Founder, PreVisible.io
Up Next:
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Part 1February Winners & Losers — Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have all impacted websites. Some continue to lose market share while others are steadily making positive gains. Today, Tyson uses Searchmetrics’ data to determine this month’s SEO winners and losers.
