February Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have all impacted websites. Some continue to lose market share while others are steadily making positive gains. Today, Tyson uses Searchmetrics’ data to determine this month’s SEO winners and losers.
About the speaker

Tyson Stockton

previsible.io

 is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 February Winners & Losers — Tyson Stockton // previsible.io

Show Notes

  • 02:29
    Live event industry changes
    Ticketmaster continues to lead in SEO visibility. However, providers like StubHub have regained a lot of traction since the pandemic downturn and July 2021 core update.
  • 05:59
    Changes in the hotel aggregator space
    Expedia and Tripadvisor continue to lead with informational and UGC. But, Hotels.coms gains have helped them decrease the gap between them and Expedia.
  • 07:22
    How hotel aggregators have responded to core updates
    Kayak.com remained stable throughout the 2020 and 2021 core updates. Hotels.com and Booking.com experienced losses, but are regaining traction currently.
  • 09:34
    SEO performance in the health and medical industry
    Many major medical websites experienced a dip in SEO performance. While Mayo Clinic experienced the greatest loss in SEO visibility, the CDC also had a low double digit loss.
  • 11:34
    The SEO communitys handling of the Russia
    The SEO community has come together to bring awareness to the topic. Companies like Ahrefs are leading the charge in that regard.
  • 13:41
    Changes in the news media space
    Major US media sites remained stable from an SEO standpoint. While BBC experienced a slight spike for the month, the top domains still command their respective market shares.
  • 14:58
    Social media spaces and SEO visibility
    Facebook, Instagram, and LinkedIn still occupy first, second, and third place respectively. In terms of SEO visibility, most social media platforms have remained the same.
  • 17:12
    SEO winner of the month
    Hotels.com was able to make positive gains after core update and pandemic losses. As a result, they are this months SEO winner.
  • 18:13
    SEO loser of the month
    Mayo Clinic is the biggest SEO loser of the month. More niche health websites are showing up for the keywords Mayo Clinic saw a decline in.

Quotes

  • "SeatGeek, StubHub, and Vivid Seats, all had a pretty good February. But, StubHub was the one that had the greatest gains out of that group." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Hotels.com, Booking.com, and Kayak.com saw a strong February. But, Hotels.com was up over 10% for the month." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Even though Hotels.com is still lower than Expedia, their significant gain substantially cut a margin between the two sites." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Major medical websites saw negative performance from an SEO perspective. Mayo Clinic dropped over 20%. Even the CDC even saw a low double digit decline over this last month." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Facebook is the largest social media player but Instagram continues to show positive SEO performance. LinkedIn grew over the last 12 months, and is third in the social space." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Seeing Hotels.com have some positive gains this month shows that you have to keep focused and stay the course. And I would say that they were my winner of the month." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Theres an overall health industry shift happening where were seeing more niche.orgs. Crohns.org jumped up in some of the keywords that we saw Mayo Clinic fall down in." -Tyson Stockton, Co-Founder, PreVisible.io

  • Part 1 February Winners & Losers — Tyson Stockton // previsible.io
About the speaker

Tyson Stockton

previsible.io

 is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

Up Next:

  • Current Podcast

    Part 1February Winners & Losers — Tyson Stockton // previsible.io

    Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have all impacted websites. Some continue to lose market share while others are steadily making positive gains. Today, Tyson uses Searchmetrics’ data to determine this month’s SEO winners and losers.