Earning Quality backlinks — Farzad Rashidi // Respona

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses generating targeted backlinks.
About the speaker

Farzad Rashidi

Respona

- Respona

Farzad is Lead Innovator at Respona

Show Notes

  • 02:23
    Why backlinks are critical to building your domain authority
    Google looks at factors like content quality and authors of the content. However, they also take into account the sites reputation and whether relevant industry authorities reference the site.
  • 05:49
    Securing placement in Googles top ten search results
    Link equity can be passed from existing content to the parent page through internal linking. Getting external sources to backlink to those assets increases authority and link equity.
  • 07:19
    Steps to getting external backlinks
    Step one involves reaching out to people to collaborate on a transactional exchange. Secondly, collaborate with them on content, and then proceed towards partnership.
  • 10:48
    What to include in your backlink outreach strategy
    Consider whats in it for the other person and offer a non-cash incentive. Personalize the pitch according to the intended recipient. Keep backlink requests within your domain rating.
  • 18:12
    Figuring out backlink targets
    The number of backlinks needed depends on whether the page you're trying to rank has a keyword difficulty. Use Ahrefs or Semrush to determine the amount needed to rank on Googles first page.
  • 19:28
    The benefit of building backlinking partnerships
    When your partners reference your content within their guest publications on other sites, your sites link equity increases. Partners will also benefit from references in your guest publications.

Quotes

  • "The process of getting backlinks is critical for some of the higher competitive keywords. And critical to staying in the top 10 Google results, not only to get there." -Farzad Rashidi, Co-Founder, Respona

  • "Getting other people to include a backlink from their website to yours website is one of the most difficult tasks. Hence why it's still a ranking factor for almost 20 years." -Farzad Rashidi, Co-Founder, Respona

  • "If you haven't done outreach before, youre better suited to do it manually. Then, Respona is there to help you scale down the line." -Farzad Rashidi, Co-Founder, Respona

  • "When somebody says theyll collaborate for $200, we never pitch to them again. Not because we're too stingy, just because we don't want to work with websites that accept payment for backlinks." -Farzad Rashidi, Co-Founder, Respona

  • "While 95% of our pitches get ignored, we consistently get a 5% success rate on the pitches that we send out." -Farzad Rashidi, Co-Founder, Respona

  • "Pitching to people you already have a relationship with is very important. About 80 to 90% say yes to pitches because we were already collaborating with them." -Farzad Rashidi, Co-Founder, Respona

  • "Anytime you're publishing a guest post on a website, that indirectly results in five or six backlinks from five or six different domains. Because, your partners also reference your articles." -Farzad Rashidi, Co-Founder, Respona

About the speaker

Farzad Rashidi

Respona

- Respona

Farzad is Lead Innovator at Respona

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