Non-obvious ways to use Video SEO — Andy Crestodina // Orbit Media
- Part 1Fixing your SERP Strategies — Andy Crestodina // Orbit Media
- Part 2 Non-obvious ways to use Video SEO — Andy Crestodina // Orbit Media
Show Notes
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02:06Using video to master the SERPsIf the key phrase you want visibility for has a video carousel, you must decide whether you want to compete or accept a lower clickthrough rate. To compete, youd need to produce something in that format.
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04:27How to ensure you get credit for your workBring screenshots of the SERP before and after your video is there. That way, your higher ups can understand that search traffic is down because click through rates are down because of SERP features.
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06:42Competing in a video carouselPut a bright color in the background of your custom thumbnail and include a human face. Embed the video at the top of your article for higher dwell time to help it rank higher over time.
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09:46Creative ways to use video to boost visibility and rankingsIn terms of collaborative content formats, prioritize guests based on the formats of content appearing in the search results when you search their name. The video element of your interview is likely to appear when their name is searched.
Quotes
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"SERP features are an opportunity, not a risk. It's a chance to also be visible there." -Andy Crestodina, Founder, Orbit Media
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"Traffic is only a subset of your total visibility. Think broader about growing a brand and being relevant." -Andy Crestodina, Founder, Orbit Media
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"A high clickthrough rate thumbnail includes at least two things. Put a bright color in the background of your custom thumbnail and a human face. This will make it a visual magnet." -Andy Crestodina, Founder, Orbit Media
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"Podcasters, roundup creators, organic influencer marketers, when choosing guests, consider what formats of content appear in the search results when you search for that guests name." -Andy Crestodina, Founder, Orbit Media
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"I've seen YouTube channels that have some videos with 10 times the visibility. And you'll see, those are probably the ones that have the video that appears right there." -Andy Crestodina, Founder, Orbit Media
- Part 1Fixing your SERP Strategies — Andy Crestodina // Orbit Media
- Part 2 Non-obvious ways to use Video SEO — Andy Crestodina // Orbit Media
Up Next:
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Part 1Fixing your SERP Strategies — Andy Crestodina // Orbit Media
Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies.
Play Podcast -
Part 2Non-obvious ways to use Video SEO — Andy Crestodina // Orbit Media
Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP.
