Focus less on building backlinks, focus more on content

Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quality and relevance, Dmitry highlights how businesses can enhance their visibility and ranking on Google without heavily relying on backlinks. Today, Dmitry talks about optimizing content to naturally attract traffic and improve search engine results.
About the speaker

Dmitry Dragilev

Mangools

- Mangools

Dmitry Dragilev is Growth Advisor at Mangools

  • Part 1 Focus less on building backlinks, focus more on content

Show Notes

  • 05:30
    Content
    The discussion highlights the benefits of prioritizing content creation over backlinks, emphasizing long-term SEO success.
  • 10:45
    Effective content creation tactics for improved organic search visibility.
    Explored strategies that enhance visibility without relying solely on backlinks, such as targeting specific SERP weaknesses like poor readability scores or outdated content.
  • 15:20
    Impact of high
    Compared the effectiveness of engaging content versus a large number of backlinks, stressing the importance of content quality over quantity.
  • 20:35
    Content formats and topics that perform well in search results.
    Discussed various content types that naturally encourage link building and perform well in SERPs, such as in-depth guides and articles addressing common search queries.
  • 25:50
    Tips for optimizing content to attract both traffic and backlinks.
    Provided practical advice on balancing content optimization to attract organic traffic while also encouraging natural link building for sustainable growth.

Quotes

  • "I don't think [backlinks are] all that relevant anymore, to tell you the truth." - Dmitry Dragilev

  • "Rand Fishkin did a great analysis of data where he said 41% of clicks actually go to open web from Google. The rest kind of stay on Google or Google's properties." - Dmitry Dragilev

  • "Majority of people who are doing quote unquote marketing on Reddit, they use IP masking and they buy old Reddit accounts. They post something with those old Reddit accounts and that post usually lasts for about four to six months until it's taken down." - Dmitry Dragilev

  • Part 1 Focus less on building backlinks, focus more on content
About the speaker

Dmitry Dragilev

Mangools

- Mangools

Dmitry Dragilev is Growth Advisor at Mangools

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  • Current Podcast

    Part 1Focus less on building backlinks, focus more on content

    Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quality and relevance, Dmitry highlights how businesses can enhance their visibility and ranking on Google without heavily relying on backlinks. Today, Dmitry talks about optimizing content to naturally attract traffic and improve search engine results.