Why SEO skill are applicable in other marketing roles — Lauren Matricardi // Landing
- Part 1From agency to high-growth startup SEO — Lauren Matricardi // Landing
- Part 2 Why SEO skill are applicable in other marketing roles — Lauren Matricardi // Landing
Show Notes
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02:08Ways to leverage SEO learnings and dataSEO learnings and data can be used to inform partnerships with paid efforts, highlight consumer demand, internal lifecycle marketing, targeting, and content growth. Additional strategies and storylines can be developed by combining internal and external data.
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03:42Aligning SEO and paid efforts through data and strategyFor Landing, SEO data helped paid efforts by expanding the URL base, which allowed dynamic search ads to perform better. On the other hand, paid efforts helped the SEO team by providing value to engineering and product prioritization efforts.
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07:13Communicating search volume within an organizationTalking about it as demand data allowed for more focused conversations about targeting specific cities and creating relevant content for those cities. So, talking about opportunities at a city level was advantageous for content, user relevancy, and overall SEO growth.
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10:37Balancing limited resources and user experience in SEO strategiesLimited resources require organizational alignment around the focusing of efforts. Therefore, it's important to prioritize SEO and product solutions that enhance the user experience in order to improve paid efforts and overall growth.
Quotes
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"When I got here, it was a very restricted website. We only had 82 URLs and we were in hundreds of cities." -Lauren Matricardi, Content & SEO Director at Landing
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"We are still a startup and so where we choose to play matters. We don't have infinite resources like some companies. So, getting alignment around that focus is important." -Lauren Matricardi, Content & SEO Director at Landing
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"We talk about search volume as demand signal data. I try to strip the SEOness out of it." -Lauren Matricardi, Content & SEO Director at Landing
- Part 1From agency to high-growth startup SEO — Lauren Matricardi // Landing
- Part 2 Why SEO skill are applicable in other marketing roles — Lauren Matricardi // Landing
Up Next:
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Part 1From agency to high-growth startup SEO — Lauren Matricardi // Landing
Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. When transitioning from agency to in-house SEO, the process can be challenging. However, adapting to a new organization, its existing processes, and systems, offers opportunities for learning and growth. Today, Lauren discusses transitioning from agency to high-growth startup SEO.
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Part 2Why SEO skill are applicable in other marketing roles — Lauren Matricardi // Landing
Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skills are applicable in other marketing roles.
