Common Organic Growth Mistakes — Brenton Thomas // Twibi

Show Notes

• 02:57
  The importance of proper keyword insertion for SEO

  A common mistake is incorrect keyword insertion where keywords arent placed in your H1 or distributed four or five times throughout a blog post. Consequently, when Google scans the page, it lacks the necessary signals to rank your content for the intended keyword.
• 07:27
  Maximizing content resource allocation for optimal ROI

  Maximize content resource allocation by prioritizing conversion pages and using location-modified keywords based on keyword research. Strike a balance between blog content, location pages, and industry-specific pages to effectively generate leads and achieve high ROI.
• 08:46
  Unlocking SEO success for multi location businesses

  Many multi-location businesses dont create individual pages for each location due to a lack of insight and resources. This is where an agency would be ideal to provide assistance and take advantage of the untapped opportunity.
• 09:38
  Identifying high converting keywords with limited SEO experience

  Businesses with limited SEO experience can use Semrush to identify the keywords most likely to drive conversions and revenue. By filtering the keywords based on difficulty and volume, they can determine which pages to prioritize for their SEO efforts.
• 13:30
  Optimizing website structure for SEO

  Google uses internal and external links to crawl websites and discover new pages. In the B2B context, having the right collection and product pages, internal and external links, and breadcrumbs enhances both user experience and search engine crawling efficiency.