How to find B2B evangelists — Mark Raffan // Content Callout

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Outsourcing content production to influencers and evangelists inevitably helps companies increase brand awareness. B2B tech and SaaS companies are already reaping the benefits of B2B evangelism. Today, Mark discusses the process of finding B2B evangelists.
About the speaker

Mark Raffan

Content Callout

- Content Callout

Mark is CEO at Content Callout

Show Notes

  • 01:46
    Finding and working with B2B evangelists
    First, figure out the objective of working with B2B evangelists. Currently, B2B tech and SaaS companies are finding success with using internal experts as influencers and evangelists.
  • 03:26
    Matching your objectives to the right speaker
    Identify influencers/evangelists that already have preexisting influence based on your marketing objectives. Determine whether their evangelism activities fit your brand.
  • 06:13
    Metrics to evaluate influencer/evangelist reach
    Look at the type of audience they have in terms of impressions and views. Its also critical to look into how the audience engages with their content.
  • 08:13
    Cost of working with B2B influencers and evangelists
    Costs vary based on the persons celebrity status and quality of their content. For example, sales rapper Ding Zheng has prices that range between $5,000 and $10,000.

Quotes

  • "Many B2B tech companies pick up people close to retirement within their firms, and use them as evangelists. Its been incredibly successful because of the preexisting clout that evangelists have." -Mark Raffan, CEO, Content Callout

  • "If your goal is awareness, the evangelists you're reaching out to should already have preexisting influence." -Mark Raffan, CEO, Content Callout

  • "It wouldn't make sense for McKinsey or Bain to bring on someone like Charlie Demilio to do a TikTok dance. You have to think about the type of person youre bringing on to do evangelism work." -Mark Raffan, CEO, Content Callout

  • "Don't limit yourself to the creative that's being produced. Think of a variety of different creatives that you could use." -Mark Raffan, CEO, Content Callout

  • "TikTok videos that represent your brand well can be as cheap as $500. Or, you can go to a known celebrity, and it's going to cost you 10 X that. It really does depend on what your budget is." -Mark Raffan, CEO, Content Callout

About the speaker

Mark Raffan

Content Callout

- Content Callout

Mark is CEO at Content Callout

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