Google Ads vs Facebook Ads: Which channel is right for your business? — Brenton Thomas // Twibi

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business.
About the speaker

Brenton Thomas

Twibi

 is a little camera shy

Brenton is Founder of Twibi

Show Notes

  • 02:39
    Google Ads vs. Facebook Ads for lead and revenue generation
    Google Ads excels in driving leads for products, while Facebook proves more effective in generating revenue. Although Google can also drive product revenue, the creative element in Facebook ads vividly showcases the product's features, leading to a better return on ad spend.
  • 03:52
    Challenges with Facebook and Instagram Ads
    When using platforms like Instagram and Facebook, users are typically in a leisurely mindset, engaging with entertaining content unrelated to business. Converting users in this state to engage with business-related ads and make purchasing decisions is challenging and unlikely.
  • 04:52
    Effective eCommerce ad spend on Facebook and Instagram
    Facebook and Instagram can be very effective for ad spend due to their broad audiences and the ability to optimize campaigns toward revenue goals across Facebooks properties. The audience manager enables seamless targeting and revenue generation from different platforms.
  • 05:38
    How to set up Facebook Ads
    Build out the account with campaigns targeting different parts of the funnel. Optimize toward sessions at the top, different conversion points for the middle, and purchases at the bottom, while ensuring accurate conversion tracking for effective results.
  • 07:04
    Maximizing conversions and ROAS across the customer lifecycle
    Consider turning off middle-of-funnel campaigns if the top-of-funnel performs exceptionally well with a higher return on ad spend. Focus on effective top-of-funnel ads that drive conversions and pull people through the customer lifecycle.
  • 07:43
    Optimizing Facebook Ad targeting for better results
    When starting Facebook ads, it's more effective to leave the targeting very broad, such as 18 plus years old, male and female, without selecting specific demographics or interests. This approach tends to yield better results compared to using detailed targeting parameters.
  • 08:20
    Facebook's algorithm for optimal ad placement and targeting
    Facebook's algorithm utilizes past data to inform its present decisions and maximize ad placement. Once a sufficient number of conversions are obtained, Facebook can effectively identify and target people who are likely to take the same desired action as those in the past.
  • 09:09
    Conversions on social media
    The effectiveness of converting social media users to make purchases varies, but the majority of conversions seem to come from Facebook rather than Instagram.
  • 10:28
    Scaling a business with Facebook Ads vs Google Ads
    Typically, Google offers more scale than Facebook as larger businesses tend to experience diminishing returns on Facebook. For substantial scaling on Facebook, broad audiences like the entire United States are recommended, and expanding to other countries.
  • 11:22
    Handling diminishing returns search ads
    Diminishing returns can occur on both platforms as a business grows. Exploring other campaign types like YouTube remarketing or display remarketing becomes necessary when a maximum scale is reached on search ads.
  • 12:05
    Balancing paid advertising and SEO
    Most of Twibis clients are more focused on the paid side rather than SEO because paid ads offer more immediate impact. So, even while using AI to generate blog post content for long-term SEO gains, theyre still running paid ads to get clients revenue faster.
  • 13:01
    Driving leads and purchases with SEO
    Google Ads is recommended for leads-based businesses, while Facebook offers significant opportunities for brands looking for purchases. SEO can support both purchases and leads, making it beneficial to implement alongside either platform.

Quotes

  • "I've definitely tried to drive leads through Facebook and Google. But, without a doubt, Google's just hands down better at driving leads." -Brenton Thomas, Founder, Twibi

  • "If you want to drive revenue for a product you're selling, I would definitely go into Facebook. The creative element that's included on a Facebook ad shows what the product is." -Brenton Thomas, Founder, Twibi

  • "Testing extensively over seven years, I've found success in broad audience targeting across the entire United States on Facebook, relying on accurate conversion tracking to drive purchases." -Brenton Thomas, Founder, Twibi

  • "Organic is tough. We're using AI to generate all this new blog post content. And it's ranking, but it takes so much patience." -Brenton Thomas, Founder, Twibi

  • "Whether you have a product or a service, definitely try to do some SEO in addition to paid ads if you have the bandwidth and time to do it." -Brenton Thomas, Founder, Twibi

About the speaker

Brenton Thomas

Twibi

 is a little camera shy

Brenton is Founder of Twibi

Up Next:

  • Current Podcast

    Part 1Google Ads vs Facebook Ads: Which channel is right for your business? — Brenton Thomas // Twibi

    Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business.

  • Part 2A technical breakdown on how to generate the greatest return on ad spend from Facebook Ads — Brenton Thomas // Twibi

    Play Podcast