Purpose-Driven SEO — Dale Bertrand // Fire&Spark
- Part 1Google AI changes for SEO — Dale Bertrand // Fire&Spark
- Part 2Ecomm SEO Beyond Core Web Vital — Dale Bertrand // Fire&Spark
- Part 3 Purpose-Driven SEO — Dale Bertrand // Fire&Spark
Show Notes
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02:22PurposeWhen creating content for SEO, there's keyword targeted content and there's authority building content. On eCommerce sites, the two content types should be handled differently.
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07:07Steps in a purposeTarget the right keywords, optimize existing product and category pages. Then, create new efficient content that can facilitate backlinks, content partnerships, and engagement.
Quotes
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"iFixit does well for SEO because half of the website is the eCommerce site. But the other half is advocacy for a cause that they care about; the right to repair." -Dale Bertrand, President, Fire&Spark
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"We can build authority for a piece of content and get it to rank for a competitive keyword. But, often it makes sense that they're two different types of content, especially on e-commerce websites." -Dale Bertrand, President, Fire&Spark
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"If you're able to do content partnerships with other authoritative brands and individuals, Google's going to see, and that increases the authority of your site." -Dale Bertrand, President, Fire&Spark
- Part 1Google AI changes for SEO — Dale Bertrand // Fire&Spark
- Part 2Ecomm SEO Beyond Core Web Vital — Dale Bertrand // Fire&Spark
- Part 3 Purpose-Driven SEO — Dale Bertrand // Fire&Spark
Up Next:
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Part 1Google AI changes for SEO — Dale Bertrand // Fire&Spark
Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale discusses Google's AI changes and how they impact your SEO.
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Part 2Ecomm SEO Beyond Core Web Vital — Dale Bertrand // Fire&Spark
Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals.
Play Podcast -
Part 3Purpose-Driven SEO — Dale Bertrand // Fire&Spark
Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO.
