Purpose-Driven SEO — Dale Bertrand // Fire&Spark

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO.
About the speaker

Dale Bertrand

Fire&Spark

 is a little camera shy

Dale is President at Fire&Spark

Show Notes

  • 02:22
    Purpose
    When creating content for SEO, there's keyword targeted content and there's authority building content. On eCommerce sites, the two content types should be handled differently.
  • 07:07
    Steps in a purpose
    Target the right keywords, optimize existing product and category pages. Then, create new efficient content that can facilitate backlinks, content partnerships, and engagement.

Quotes

  • "iFixit does well for SEO because half of the website is the eCommerce site. But the other half is advocacy for a cause that they care about; the right to repair." -Dale Bertrand, President, Fire&Spark

  • "We can build authority for a piece of content and get it to rank for a competitive keyword. But, often it makes sense that they're two different types of content, especially on e-commerce websites." -Dale Bertrand, President, Fire&Spark

  • "If you're able to do content partnerships with other authoritative brands and individuals, Google's going to see, and that increases the authority of your site." -Dale Bertrand, President, Fire&Spark

About the speaker

Dale Bertrand

Fire&Spark

 is a little camera shy

Dale is President at Fire&Spark

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