Google Crawling & indexing
- Part 1 Google Crawling & indexing
Show Notes
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06:37Understanding Google's Crawling and IndexingExplains her perspective on Google's imperfections and the evolving nature of its recommendations, such as the shift from separate mobile domains to responsive design.
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11:11Brand Preference in Google's Search ResultsExplains that brands have always had an easier time ranking due to loyal, engaged users and natural brand evangelists.
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20:21The Role of User Engagement in Google's AlgorithmExplains that Google uses user engagement data to determine which links on a page should be crawled regularly and given more weight in the algorithm.
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42:47The Future of SEO and Google's Data UsageDiscusses the implications of this theory for SEOs, including the need to understand and adapt to how Google uses user engagement data for ranking.
Quotes
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“Having the history and being able to say, Well, Google originally started like this, but then that backfired, so they switched to this and stuff like that has given me a really good perspective to one, know that Google's not perfect, and two, know that Google's recommendations are not permanent” - Cindy Krum
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“The index is only so big, and Google has to manage, you know, the index for the entire world. And so that gets to become a big task very quickly. So having two of every page becomes a problem.” - Cindy Krum
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“There's just so much content and so much new content being created every day that expecting Google to show new content, but at the same time evaluate it and be rigorous about what gets to rank and what doesn't, and when that's a really big expectation, and it's growing as the web grows” - Wil Reynolds
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“I think we are in a brand centered world, but I don't think the size of the internet is what's causing that, at least not directly, maybe indirectly.” - Cindy Krum
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“The main thing when, when you're dealing with monopoly, is to not let the monopoly monopoly. So what that means for SEOs is don't rely on Search Console and GA for data to the exclusion of other data set up secondary and third level analytics platforms.” - Cindy Krum
Up Next:
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Part 1Google Crawling & indexing
Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which impacts SEO strategies. She advises SEOs to diversify traffic sources and use secondary analytics platforms to reduce reliance on Google. Krum also notes the potential for Google to use personalized data from Chrome for ranking, complicating the SEO landscape further.
