Google Outages / Data Center Fire — Jordan Koene // Previsible.io

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. Recently, there was an unexpected fire that occurred at one of Google’s data centers. While Google wouldn’t have been as communicative with the SEO community about what took place and the steps to resolve it, their approach to this incident was professional and involved a lot more transparency in terms of communication. Today, Jordan talks about why Google is on fire.
About the speaker

Jordan Koene

Previsible.io

 - Previsible.io

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 01:53
    The electrical fire at Googles data center
    Google recently reported an electrical fire in one of the data centers they operate. The fire was the result of an arc flash and injured three persons.
  • 03:27
    How the electrical fire at the Google data center impacted users and SEOs
    As the incident took place in the middle of the night, not many US users were impacted. As a result of the fire, there were outages for Google Maps and Google Search.
  • 04:38
    Googles management of outages and unforeseen circumstances
    Google has backup systems in place to handle situations like fires. They acted professionally and directly addressed the situation through their PR team and spokespersons.
  • 05:50
    Handling Google outages as an SEO
    Before overreacting, its best that SEOs do their own research to see what the actual problem is. Then, the next step should be to develop a plan and communication around the issue.
  • 07:30
    Googles communication about outages and mistakes
    Previously, when thered be Search Console outages, Google would say nothing, leaving everyone to wonder what happened. Now, theyre doing a better job of communicating how theyre dealing with the matter to the public.
  • 10:21
    Dealing with unexpected outages and from a marketing strategy perspective
    The key is to have campaigns up and running across various performance marketing channels. That was, the budget can be shifted around to maximize ROI.

Quotes

  • "Google operates 12 or 13 other data centers. So, I'm sure their systems were already prepared to back up and deal with an electrical fire." -Jordan Koene, CEO, PreVisible

  • "Google is just a company like any other company and they are vulnerable to flaws, mistakes, and unforeseen circumstances like any other company or organization that's out there." -Jordan Koene, CEO, PreVisible

  • "Google couldn't have predicted that this arc flash would occur at midnight in Council Bluffs, Iowa. But, they addressed it head on and they have systems and backup systems in place to resolve that matter." -Jordan Koene, CEO, PreVisible

  • "I see it all the time on Twitter, where people are freaking out about a Google thing. Just take a deep breath and come up with a plan and communication around the issue." -Jordan Koene, CEO, PreVisible

  • "Search Console or even search outages arent common. Like any other team that's monitoring their performance, they probably want to keep it as close to 100% as they can." -Jordan Koene, CEO, PreVisible

About the speaker

Jordan Koene

Previsible.io

 - Previsible.io

Jordan is CEO and Co-Founder of Previsible.io

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