Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Prasanna Dhungel
GrowByData
- Part 1Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData
- Part 2 Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Show Notes
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·02:29 - Adapting to the evolving SERP landscape for eCommerce Retailers must optimize their content, images, video, etc, to appear in rising SERP sections like popular products and People Also Asked. Paid efforts should focus on optimizing Google shopping feeds and using additional labels for algorithm fine-tuning. ·06:50 - Strategic pla ing for eCommerce success Start pla ing early, and analyze previous competitor strategies to optimize your pricing, promotions, discounts, and product mix for upcoming holiday seasons. Strategize post-holiday pricing drops and effectively communicating discounts across different cha els. ·10:32 - Google's challenge in paid advertising Google must balance revenue generation and user experience as it tests additional ad spots and sees text ads rise to the top of the page. Shoppers often use search not only for buying but also for discovery, and excessive ads can deter users and drive them to alternative platforms. ·16:30 - How GrowByData empowers search marketers GrowByData offers search marketers search intelligence and insights by leveraging their own data, combining it with human insights and other data sources. GrowByData provides actionable strategies, opportunities, and insights to optimize time and investment for brands.
Episode Summary
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·"We were tracking SERP over the last 18 to 24 months, and we noticed over a massive amount of data and retailers that popular products was a rising SERP feature." -Prasa a Dhungel, Co-Founder, GrowByData ·"Buying guides, and things like that are begi ing to pop up on retailer SERPs." -Prasa a Dhungel, Co-Founder, GrowByData ·"Google SERP is highly volatile, specifically in retail." -Prasa a Dhungel, Co-Founder, GrowByData ·"Analyzing previous years data and activity of competitors allows you to have a thoughtful eCommerce strategy." -Prasa a Dhungel, Co-Founder, GrowByData ·"Search marketers have 10 to 15 tools at their disposal. And, theyre being asked to make the right decisions with one tool saying this, and other tools saying something else." -Prasa a Dhungel, Co-Founder, GrowByData ·"Our thesis is to help search marketers do more with less. Were not trying to be another tool company that just offers a tool that then becomes another one in their Rolodex." -Prasa a Dhungel, Co-Founder, GrowByData
- Part 1Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData
- Part 2 Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Up Next:
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Part 1Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData
Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow.
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Part 2Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape.
