Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Prasanna Dhungel
GrowByData
- Part 1Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData
- Part 2 Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Show Notes
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02:29Adapting to the evolving SERP landscape for eCommerceRetailers must optimize their content, images, video, etc, to appear in rising SERP sections like popular products and People Also Asked. Paid efforts should focus on optimizing Google shopping feeds and using additional labels for algorithm fine-tuning.
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06:50Strategic planning for eCommerce successStart planning early, and analyze previous competitor strategies to optimize your pricing, promotions, discounts, and product mix for upcoming holiday seasons. Strategize post-holiday pricing drops and effectively communicating discounts across different channels.
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10:32Google's challenge in paid advertisingGoogle must balance revenue generation and user experience as it tests additional ad spots and sees text ads rise to the top of the page. Shoppers often use search not only for buying but also for discovery, and excessive ads can deter users and drive them to alternative platforms.
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16:30How GrowByData empowers search marketersGrowByData offers search marketers search intelligence and insights by leveraging their own data, combining it with human insights and other data sources. GrowByData provides actionable strategies, opportunities, and insights to optimize time and investment for brands.
Quotes
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"We were tracking SERP over the last 18 to 24 months, and we noticed over a massive amount of data and retailers that popular products was a rising SERP feature." -Prasanna Dhungel, Co-Founder, GrowByData
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"Buying guides, and things like that are beginning to pop up on retailer SERPs." -Prasanna Dhungel, Co-Founder, GrowByData
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"Google SERP is highly volatile, specifically in retail." -Prasanna Dhungel, Co-Founder, GrowByData
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"Analyzing previous years data and activity of competitors allows you to have a thoughtful eCommerce strategy." -Prasanna Dhungel, Co-Founder, GrowByData
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"Search marketers have 10 to 15 tools at their disposal. And, theyre being asked to make the right decisions with one tool saying this, and other tools saying something else." -Prasanna Dhungel, Co-Founder, GrowByData
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"Our thesis is to help search marketers do more with less. Were not trying to be another tool company that just offers a tool that then becomes another one in their Rolodex." -Prasanna Dhungel, Co-Founder, GrowByData
- Part 1Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData
- Part 2 Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Up Next:
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Part 1Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData
Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow.
Play Podcast -
Part 2Combining Google SERP changes & competitive Intelligence to boost sales — Prasanna Dhungel // GrowByData
Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape.
