Google + Shopify — What’s in it for Google? — Jordan Koene // Searchmetrics

Quotes

• "The Page Experience update was officially announced by Google on June 2. They are testing things, kind of analyzing and preparing for the algorithm release. This update officially ended on June 12th. And so it was about a 10 day release. " - Jordan Koene, SEO Strategist and Advisor at Searchmetrics

• "Ultimately what Google's pushing for is defining and refining the way we distribute and share content. So making sure that sites are not re-syndicating or creating duplicate or very thin slice scenarios of their content. That's typically what Google's looking at trying to focus on updates." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics

• "If you make siloed content that lives within a very isolated directory or a very isolated part of your site and is not topically relevant to the core of your site, you're likely going to be at more risk from a Google algo update like this one." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics

• “If you create too isolated a scenario for your content, you invite Google to attack that part of your site. And so both the directory or the nature of your URL structure, as well as how that content is linked within your ecosystem of pages will be a determining factor of Google understanding the relevancy of that content.” - Jordan Koene, SEO Strategist and Advisor at Searchmetrics