About the speaker
Jordan Koene
Searchmetrics
- Part 1 Google + Shopify — What’s in it for Shopify? — Jordan Koene // Searchmetrics
Show Notes
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·02:00 - The Google Page Experience Update ·Jordan talks about the role that core web vitals play in the Google Page Experience update. This incorporates the overall performance of your page as it relates to KPIs as well as the user experience on your page. Ben and Jordan discuss the possible future including more updates to Googles page experience as Google learns over the coming months. ·04:26 - The update roll-out time ·Its been roughly a year since we first started to hear a lot of talk about core web vitals. Now that its finally here, when will the update be completed? Ben and Jordan discuss the projected length of the update, spa ing from mid July to the end of August. ·04:53 - Why is core web vitals a page experience update instead of a technical update? ·While the core web vitals metrics do fall under technical updates, these technical aspects still directly affect the user experience on your page. Jordan explains the correlation between user experience and the design, layout, and speed of individual pages on your website. ·08:57 - What to expect from the update ·According to Google, the Page Experience update will be a gradual process spa ing a few months. Jordan talks about the changes to your ranking and KPIs like CTR with the page experience update. He also talks about challenges that SEOs can expect throughout the different stages of the roll-out. . ·12:30 - Are core web vital officially in effect right now? ·For many months, SEOs have been preparing their websites to rank well with core web vitals. So after all that preparation, is it now time to put it to the test. According to Jordan, core web vitals are currently in effect.
Episode Summary
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·The page experience update is focused on websites that publish and release content as well as media and publishers websites that have very specific news-related content. But the update is focused predominantly on core web vitals very specific metrics for on-page experiences and performance KPIs to help users better consume the content on these websites." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics ·"The page experience update rollout is from the 15th of June until the end of August. To Google's credit, they are making a lot of changes and they're covering a lot of ground in terms of what they're going to be updating within what they consider their page experience." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics ·"We live in a world where Google is making decisions and evaluating them at a single page level. They're not looking at the whole website or the whole directory. They're not looking at how many ads or backlinks you've got on the entire site. They're making a decision for that single page, that single URL." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics
- Part 1 Google + Shopify — What’s in it for Shopify? — Jordan Koene // Searchmetrics
About the speaker
Jordan Koene
Searchmetrics
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Part 1Google + Shopify — What’s in it for Shopify? — Jordan Koene // Searchmetrics
