Google vs the SEO community
- Part 1 Google vs the SEO community
- Part 2Google Leaks & SEO
Show Notes
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05:30Transitioning from agency to client side SEO roles.The discussion highlights the differences in expectations and strategies between agency and in-house SEO roles, emphasizing the unique challenges and benefits of each.
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12:45Effective stakeholder management in SEO projects.The conversation focuses on the importance of clear communication and setting realistic expectations with stakeholders to ensure project success and alignment with business goals.
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19:20The role of metrics in evaluating SEO success.Metrics are discussed as crucial indicators of SEO performance, with a focus on how they can misleadingly represent success unless aligned with broader business objectives.
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25:50Strategies for saying "no" in SEO consulting.The topic covers the necessity of declining certain requests or projects to maintain quality and focus on more impactful activities, providing insights on how to manage such situations professionally.
Quotes
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“We don't really want to know, in my view, the inner workings [..] of Google.” - Gabrio Linari
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NavBoost is fed by Chrome data, and I think that's the Pandora's box.” - Gabrio Linari
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“We don't have to reinvent the wheel, but definitely some tweaks in strategy, I think, should be, at least tested.” - Gabrio Linari
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Google is not so transparent with us all the time because when they release something and they say about some, not secret, some inner workings on how they rank, et cetera, there's a number of people in the SEO community that will exploit such a tactic.” - Gabrio Linari
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“The spokesperson of Google, and we know who they are, they will genuinely say things to deceive us completely.” - Gabrio Linari
- Part 1 Google vs the SEO community
- Part 2Google Leaks & SEO
Up Next:
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Part 1Google vs the SEO community
Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitioning from agency to client-side SEO roles, effective stakeholder management in SEO projects, the role of metrics in evaluating SEO success, and strategies for saying "no" in SEO consulting.
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Part 2Google Leaks & SEO
Gabrio Linari, Director and Owner of ROCK SEO, discusses the implications of Google leaks on SEO strategies. In this episode, Gabrio shares his perspectives on exploring the impact of Google leaks on SEO strategies, strategies for adapting SEO practices in light of new information, and balancing client demands with realistic SEO capabilities.
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