Google’s “About This Results” SERP Update — Jordan Koene // Searchmetrics

Episode Summary

• ·“This is a total ass covering.” - Benjamin“I don't think this was done for the good of the search engine world.”- Jordan ·“So it basically is giving information correct about who is serving the information, not about what the actual search result is.” - Benjamin ·“There's no surprise authority matters “ - Jordan ·“The reality is that Google's primary intention here, I think, is purely timing based. “ - Jordan ·“I do think it is kind of a crummy user experience.” - Jordan ·“I think this is a great reminder for all of us, SEO is that there is good time spent in building up your credibility online.” - Jordan ·“ I think this is done for one entity and one entity alone. And it's the almighty Google, they did it for themselves.”- Jordan