Google’s Anti-trust trial update — Jordan Koene // Previsible

Jordan Koene, CEO and Co-Founder of PreVisible.io, delves into the latest developments in SEO news. The Department of Justice's massive antitrust trial against Google is currently underway with allegations that Google has employed unfair practices to remain the world's leading search engine. The big question is: can they prove it? Today, Jordan discusses recent developments in the Google antitrust trial.
About the speaker

Jordan Koene

previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 01:59
    Google's antitrust trial
    Google is currently facing an antitrust trial initiated by the Justice Department, a situation not new in the tech industry. The lawsuit was filed against Google's parent company, Alphabet, and Google is expected to challenge it, much like previous antitrust cases in the industry.
  • 04:26
    Highlights of the Google antitrust trial
    Microsoft's CEO, Satya Nadella has made statements disputing AIs disruption of the search industry. This statement, despite Microsofts substantial investment in OpenAI and the integration of ChatGPT in Bing, raises questions about the credibility of Nadellas statement.
  • 05:28
    Upcoming developments in the Google antitrust trial
    In the upcoming weeks, the Justice Department will present its case against Google's alleged monopoly in its product offerings. This will involve revealing specific data and examples from companies affected by Google's position and its impact on their businesses and customers.
  • 06:26
    The validity of Googles antitrust lawsuit
    Fundamentally, Google holds a monopoly position in the U.S in terms of search, the ad experience, and data aggregation. However, the government's ability to quantifiably prove this and limit Google's expansion remains uncertain.
  • 10:13
    The governments targeting of Google vs. other big tech monopolies
    Googles lawyers will likely argue that it is just one of several major tech companies that dominate their respective industries. Notably, the Justice Department's case includes claims from Neeva's CEO, who alleges that Google's malpractice led to their business demise.
  • 13:17
    The likelihood of the governments success in Googles antitrust lawsuit
    The governments biggest advantage in this case are the claims that Neevas failed because of Googles practices. To win, theyll need to find documents confirming collusion within Google to destroy another search engine or user data manipulation.

Quotes

  • "I fundamentally believe that Google has a monopoly position in search experiences, how they manage the ad experience, and the overall data they're able to aggregate. Will the government be able to prove that? I don't know." - Jordan Koene

  • "The 10 week trial will be one piece. If the verdict comes down that Google does have a monopoly position in search, how the government decides what to do will be very tricky." - Jordan Koene

  • "I actually don't think that the government has a leg to stand on in this one. The only advantage they have in this trial is the CEO of this previous search engine that says the reason we failed is because of Google." - Jordan Koene

  • "The only real light that the government would have is if they could find some report that within Google, they were colluding to destroy another search engine. But I don't think they have that." - Jordan Koene

About the speaker

Jordan Koene

previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Up Next: