The Great SEO Resignation — Jordan Koene // Previsible
- Part 1Google’s May Algo Updates — Jordan Koene // Previsible
- Part 2The state of backlinks — Jordan Koene // Previsible
- Part 3 The Great SEO Resignation — Jordan Koene // Previsible
Show Notes
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02:26Factors affecting the SEO job marketMany people are choosing to leave corporate SEO jobs to start consulting. Today, there are a high number of SEO consultants working from home.
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03:25SEO talent and job openingsJob postings for SEO roles have increased on LinkedIn. Theres also a shortage of SEO talent and willingness to accept in-house and agency roles.
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04:10Trends in SEO recruitmentCompanies that grew throughout the pandemic are hiring their first SEO or growing SEO teams. Individuals responsible for hiring lack understanding of the experience level necessary.
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06:36Contract SEO challengesUnlike consultants, in-house SEOs have access to company processes, expectations, and data. Success in the consulting role depends on a willingness to adapt to each client's needs.
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07:59The Great Resignations impact on SEO recruitmentHiring managers must recognize that it is a candidates market. A candidates decision to take the job heavily depends on how the companys culture is framed during the interview.
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09:25Matching SEO skill sets to company expectationsDetermine the companys SEO needs and map those needs to the skill sets necessary. Grade candidate skills according to company SEO needs to find the best fit.
Quotes
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"We did a study late last year on LinkedIn, and there was over a 200% growth, year over year in SEO job postings." -Jordan Koene, CEO & Co-Founder, PreVisible
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"There's a big vacuum today in SEO talent thats both available, and willing to take on those agency and in-house roles." -Jordan Koene, CEO & Co-Founder, PreVisible
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"Being a consultant isn't the right function for everybody. And I am starting to see a huge trend of these individuals going back in-house." -Jordan Koene, CEO & Co-Founder, PreVisible
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"The Great Resignation has opened up this new opportunity where you are not interviewing a candidate and making a selection. The candidate is interviewing you and choosing to work with you." -Jordan Koene, CEO & Co-Founder, PreVisible
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"Today, there isnt an understanding of what the skills are, how to value those skills, map them to company needs for SEO, and go get the right candidate to be successful in the company." -Jordan Koene, CEO & Co-Founder, PreVisible
- Part 1Google’s May Algo Updates — Jordan Koene // Previsible
- Part 2The state of backlinks — Jordan Koene // Previsible
- Part 3 The Great SEO Resignation — Jordan Koene // Previsible
Up Next:
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Part 1Google’s May Algo Updates — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Recently, we’ve seen Google shift its approach to the release of updates. Whereas older updates would have taken place within the same week, the spring and summer updates indicated that Google is committing to gradually implementing smaller updates, over longer periods of time. Today, Jordan talks about Google's May algorithm updates.
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Part 2The state of backlinks — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Over the years, Google’s algorithms have grown more sophisticated in their understanding of good and bad backlinks. While backlinks have always been a gray area for SEO, recent responses from them indicate that the assessment of a site’s backlinks goes way beyond quantity. Today, Jordan talks about the state of backlinks.
Play Podcast -
Part 3The Great SEO Resignation — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. In the last two years, many people have walked away from corporate America for a less stressful pace of life. This trend has led to an increase in SEO consultants and left companies struggling to find SEO talent that aligns with the business’ needs. Today, Jordan talks about The Great SEO Resignation.
