Google’s New Search Features — Jordan Koene // Previsible.io

Show Notes

• 01:42
  Googles new SERP features and local listings

  Google has updated the way they display organic and local listings on the SERP. Results are more personalized for signed-in users. For example, Youtube video carousels, etc.
• 02:48
  Changes being tested on local listings

  The map is larger for desktop users, which increases business visibility. Theres also been an increase in visibility for organic listings when looking at local results.
• 04:05
  Why Google is changing the local experience

  Its Googles way of trying to improve the local experience for users. Theyre testing out new user experiences that arent as controlled by maps and local packs.
• 04:55
  How Google has increased personalization on the SERP

  Carousels for featured Youtube videos. Google has also adjusted the way brands can interact with their consumers when they are signed into the browser.
• 06:22
  How Google is using data from eCommerce players

  Through their partnerships and acquisitions, Google has more access to user data. As a result, the SERP can provide results that are highly customized to the users online behavior.
• 09:13
  How Google is displaying organic ads

  Bullet points are being used for the meta description. For some search results, bullet points are better fitting for the description than a sentence.
• 10:42
  How SEOs should approach content structure

  SEOs should be thinking about page and description content structure. These areas are critical to being featured on the SERP.
• 12:30
  SEO opportunities with Googles new SERP features

  The update gives SEOs more opportunities to connect with users at the SERP level. As brands get more real estate on the SERP, there are more opportunities for brand exposure.