Our Book: AI’s impact on SEO — Jordan Koene // Previsible

Show Notes

• 01:39
  Why Jordan and Ben decided to write a book on AI and SEO

  Initially, the plan was to consolidate everything done on the VOS podcast into a book. They also know other people who found success with SEO books and believed going that route would be mutually beneficial.
• 02:55
  Why the books focus shifted to AIs impact on SEO

  Generative AI is the topic that most people in the SEO community and beyond care about right now. As a result, Ben and Jordan decided to write a book about AIs impact on SEO.
• 03:15
  Ben and Jordans approach to creating AIs Impact on SEO

  Ben is building a large language model based on the VOS podcast transcripts, with over five years' worth of data. The aim is to use this model to provide the outline for the book.
• 04:21
  Transforming podcast transcripts into a book with AI

  Ben and Jordan plan to feed the transcripts from VOS podcasts into artificial intelligence to get a book they can sell in return. Humans will also be involved in the editing process and the hope is that AI will be able to write some chapters of the book.
• 06:13
  The rationale for using podcast transcripts to train ChatGPT

  The VOS podcast has a collection of over 1000 episodes of great material to train ChatGPT on for the book. While the process of building it may not be entirely unique, it holds great value for SEOs seeking insights into the future of SEO.
• 08:51
  How to ensure AIs Impact on SEO provides actionable insights

  There is a concern that the content generated by ChatGPT may become outdated by the time of publication. To address this, Ben and Jordan can put their spin on SEO strategies working today so readers can apply the knowledge when the book is published, despite potential updates.