Google’s shift to human-focused content
- Part 1 Google’s shift to human-focused content
- Part 2Disavowing links experiments
Show Notes
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05:10Impact of Google's human focused content on traditional SEO strategies.This topic explores how the shift towards human-centric content affects keyword targeting and overall, SEO approaches.
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08:45Key elements prioritized by Google in human focused content.Discussion centers on the specific aspects of content that Google values, such as user engagement and authenticity.
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12:30Examples of brands successfully adapting to human centered content.Insights into how certain companies have revamped their content strategies to align with Google's new focus.
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16:20Balancing human focused content with technical SEO best practices.The conversation addresses how SEO professionals can integrate technical SEO with the need to create content that resonates with human audiences.
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20:55Tools and metrics for measuring human focused content performance.An overview of the analytical tools and performance metrics that help assess the impact of human-centric content strategies on SEO.
Quotes
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“We have this database of thousands of sites, and we look at the sites that have won every single update. These are ad and affiliate-supported sites. And then we look at the sites that have lost every update, and we have a few hundred in each bucket, and we just do statistical analysis on the difference between them. And we find that the sites that are winning are human-focused, just like Google talks about.” - Cyrus Shepard
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“Google is successfully transitioning to a more human web. It's just hard as SEOs to figure that out.” - Cyrus Shepard
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“There's a viral thread on Reddit yesterday showing if you Google baby peacock, it's all AI generated images. And that's bad for Google, and that's kind of bad for the web, because people can't tell the difference between a real peacock and an AI generated peacock.” - Cyrus Shepard
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“I understand the business realities of trying to scale things out and do things quickly, the most profitable, all that. But I think at the end of the day, I'm attracted to doing things that are real, things that don't scale, because they're more defensible. And you have something to show for it at the end of the day.” - Cyrus Shepard
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“I think one thing that's relevant in this broader conversation about helpful content is the idea of branding, the idea of generating search volume towards your brand.” - Cyrus Shepard
- Part 1 Google’s shift to human-focused content
- Part 2Disavowing links experiments
Up Next:
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Part 1Google’s shift to human-focused content
Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and the importance of creating content that resonates with human interests and experiences. Cyrus emphasizes the need for marketers to adapt to these changes to improve their visibility and effectiveness in search results. Today, he shares insights on aligning content with genuine user needs and expectations.
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Part 2Disavowing links experiments
Cyrus Shepard, the expert at Zyppy SEO, discusses the intricate experiments on disavowing links. He delves into how these practices can significantly impact SEO strategies and what marketers need to be cautious about. Cyrus provides insights into the technical aspects and the potential repercussions of improper link disavowal. Learn more about enhancing your SEO tactics by understanding the nuances of link management from a seasoned professional.
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