Disavowing links experiments
- Part 1Google’s shift to human-focused content
- Part 2 Disavowing links experiments
Show Notes
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00:45Google's shift to human focused content and its implications.The discussion centers on how this shift affects traditional SEO strategies and the importance of aligning content with human interests rather than just targeting keywords.
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05:30Key elements that Google prioritizes in human focused content.Exploring the components that enhance content's relevance and user engagement, which are critical for improving search engine rankings.
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10:15Examples of brands successfully adapting to human centered content.Insights into how certain brands have shifted their content strategies to focus more on value-driven and user-centric approaches.
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15:00Balancing human focused content with technical SEO.Strategies on integrating rich, engaging content with essential technical SEO practices to optimize overall site performance.
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20:45Tools and metrics for measuring the impact of human focused content.Discussion on various analytics tools that help track user engagement and content effectiveness in driving organic traffic.
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25:30The role and relevance of disavowing links in SEO strategies.A look into when and why disavowing certain links can be beneficial to maintaining or improving a site's SEO health.
Quotes
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"Google has this tool called the Disavow tool. And website owners can use it to disavow or tell Google to ignore certain links to your website." - Cyrus Shepard
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"Some SEOs might want to disavow some links to see if they can improve their rankings one way or another, because they have some links they don't like, some spammy links they think by disavowing proactively, they can raise their rankings. " - Cyrus Shepard
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"Google does a pretty good job of ignoring these links. The problem is the five or 10% that they aren't ignoring, and people get concerned about those." - Cyrus Shepard
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"Some people say the disavow only ignores the bad links, but lets the good links in. Some people say Google ignores the disavow. Some people say if you put too many links in the disavow, Google will just ignore it. But it's weird. The only time I've ever seen the disavow have a really positive impact is when I disavow every link." - Cyrus Shepard
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“I have a feeling that the disavow has become less important over time. And I wouldn't be surprised if Google gets rid of it completely in the next year or two. Conspiracy theories will be abound everywhere.” - Cyrus Shepard
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“I don't think links are going away anytime soon. I do believe Google when they say links are less important than they used to be. I think things like brand search is very important.” - Cyrus Shepard
- Part 1Google’s shift to human-focused content
- Part 2 Disavowing links experiments
Up Next:
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Part 1Google’s shift to human-focused content
Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and the importance of creating content that resonates with human interests and experiences. Cyrus emphasizes the need for marketers to adapt to these changes to improve their visibility and effectiveness in search results. Today, he shares insights on aligning content with genuine user needs and expectations.
Play Podcast -
Part 2Disavowing links experiments
Cyrus Shepard, the expert at Zyppy SEO, discusses the intricate experiments on disavowing links. He delves into how these practices can significantly impact SEO strategies and what marketers need to be cautious about. Cyrus provides insights into the technical aspects and the potential repercussions of improper link disavowal. Learn more about enhancing your SEO tactics by understanding the nuances of link management from a seasoned professional.
