Google’s UI Changes to Mobile Results — Jordan Koene // Searchmetrics

About the speaker

Jordan Koene

JordanKoene.com

 - JordanKoene.com

Show Notes

  • ·2:42 A couple of unconfirmed Google algorithm updates ·3:43 Volatility in the market ·5:!2 When theres an algo update, it means that the driving factors of how you rank have been adjusted. ·5:56 What is causing the fluctuations for brands rankings? ·8:36 The difference between passage indexing and answer boxes

Episode Summary

  • ·“ I think this is what's really important for folks to understand and separate in their minds is that there is a huge difference between a Google algorithm update and like what is like an algo change that really fundamentally changes the factors. “ -Jordan ·“ They are basically producing less clicks and giving more answers up front.” - Benjamin
About the speaker

Jordan Koene

JordanKoene.com

 - JordanKoene.com

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