Google’s view of AI generated content — Jonathan Gillham // Originality.AI

Show Notes

• 02:24
  Googles view on AI generated content

  Google's view on AI-generated content depends on whether it's used to enhance helpful human-created content or to spam search results. They support AI-generated content that benefits users but disapprove of spammy AI-generated articles.
• 04:44
  Googles response to the potential influx of AI generated content

  The potential ballooning of AI-generated content on the web is a real concern, and Google is actively working to address it, as seen in recent updates. Uncontrolled, AI-generated content may dominate search results, undermining the need for users to visit their platform.
• 07:15
  Effective uses of generative AI content in SEO

  Generative AI content is most effective when it enhances the quality of content for users, such as improving content from non-native English speakers. Additionally, it can be valuable when used to support data or free tools on a page where the primary value lies in those components.
• 10:19
  The importance of value and uniqueness in AI generated content for SEO

  While AI-generated content can be effective for SEO, it's crucial to provide value that goes beyond copying and pasting information from ChatGPT. Google aims to promote content that is genuinely helpful, unique, and not easily replicable through AI prompts.
• 11:43
  Originality.AIs approach to detecting AI generated content

  Their AI has been trained on millions of copies of human and similar AI-generated text. The AI is capable of identifying patterns that are unrecognizable to humans, enabling it to distinguish between human and AI-generated text.
• 13:22
  Categories of detectors for AI generated content

  AI detectors fall into three categories: bag of words approach, language model-based probability analysis, and fine-tuning an existing AI model. These categories can be used individually or in combination to detect specific types of content.
• 16:40
  Common applications of AI detectors in marketing

  AI detectors are valuable for marketers to test and manage the risks associated with AI-generated content. They enable marketers to extract value and savings while publishing content that matches their risk profile in SEO and content marketing.
• 18:38
  How AI detectors assess blended AI and human generated content

  Originality AIs tool provides an overall probability score for content being AI or human-generated. Even if a small portion of an article is touched by AI, the tool will identify it as AI-generated, but this isnt a problem if editorial control is maintained.
• 20:37
  Handling false positives in AI detection tools

  Originality AI offers a free Chrome extension that turns all revision data that exists behind a Google document into a visualization of the content creation process. This helps to differentiate between genuine human-AI collaboration and purely AI-generated content.
• 23:09
  The use of AI detection by search engines

  Google likely already can detect AI-generated content as evidenced by its use in the AdSense approval process. It is probably being applied as a signal to identify potential spam as a significant portion of spam content is AI-generated.