Link building & domain authority do’s and don’ts — Jon Lightfoot // Strategic SEO Solutions

Founder and CEO of Strategic SEO Solutions, Jon Lightfoot, wraps up discussions on practical SEO tips. Google is looking at how and where you are discussed to determine your domain authority. So it’s worth investing the time to build organic relationships with reputable sites for linking purposes. Today, Jon discusses link building and domain authority dos and don'ts.
About the speaker

Jon Lightfoot

Strategic SEO Solutions

is a little camera shy

Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine.

Show Notes

  • 02:03
    Link building and domain authority
    This all boils down to building trust with the search engine and consumers. Google is looking at who is speaking about you and what is being said to determine your authority.
  • 03:08
    How Google and consumers assign E
    Google looks at your domain authority and spam score. Consumers look at a sites position in ranking to determine trustworthiness.
  • 05:19
    High spam scores and links from reputable websites
    Beyond the domain authority score, you have to consider the quality of sites that link back to you and the sites you link to. Your site can be impacted negatively if the link quality is low.
  • 06:42
    Tactics for great link building
    Tap into unlinked brand mentions. Get involved in resource guides, skyscraper, and reverse skyscraper techniques.
  • 08:24
    Networking and finding the right links for your brand
    Consistently look for good content from reputable sites. Then its about building relationships and requesting backlinks. Balance and consistency create long term benefits.

Quotes

  • "Building authority builds brands. It really comes down to trust. Trust from the side of the search engines and trust from the side of the consumers." -Jon Lightfoot, Founder & CEO, SSS

  • "When Google is taking a look at a webpage, what they're really wondering from a high level is, is anybody talking about you? And if they are, how are they speaking about you?" -Jon Lightfoot, Founder & CEO, SSS

  • "I've heard people who are working on building links talking about securing a DA 62. But,you have to look at far more metrics. Sometimes a spam score diminishes the value." -Jon Lightfoot, Founder & CEO, SSS

  • "Consumers are not running the metrics and saying, this website is a DA 47. I'm gonna buy from them. Theyre seeing who trusts the site, and a lot of that comes out of organic search. " -Jon Lightfoot, Founder & CEO, SSS

  • "If Google positions you in position two, three, or even one, for a query from the consumer side, they can't help but impart Google's trust." -Jon Lightfoot, Founder & CEO, SSS

  • "I've seen sites come out of the gates, and six months later, they have a DA 50 or 60. Now, they're selling links on their site. So we have to look beyond the DA." -Jon Lightfoot, Founder & CEO, SSS

  • "You can run an analysis and get backlink percentage quality to understand whether you have a strong link profile or a lot of toxicity happening to the sites youre linking to and from." -Jon Lightfoot, Founder & CEO, SSS

  • "There's a lot of resource guides on just about every single industry and when people are talking about the 10 best, it's great to be part of that narrative." -Jon Lightfoot, Founder & CEO, SSS

  • "I have found it to be far better and far healthier for a brand to have several backlinks every week. This type of consistency is what's most beneficial for the brand." -Jon Lightfoot, Founder & CEO, SSS

About the speaker

Jon Lightfoot

Strategic SEO Solutions

is a little camera shy

Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine.

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