How humans can collaborate with AI to create SEO content

Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectives on: utilizing AI to identify content gaps and opportunities in B2B SEO, best practices for integrating human creativity with AI in content creation, maintaining authenticity in AI-assisted content for B2B markets, key metrics to track the impact of AI-driven content on SEO performance, and ethical considerations in using AI for content creation and SEO.
About the speaker

Yagmur Simsek

Search 'n Stuff

 - Search 'n Stuff

Yagmur is Founder / SEO Consultant at Search 'n Stuff

Show Notes

  • 01:30
    Utilizing AI to identify content gaps and opportunities in B2B SEO.
    AI tools are leveraged to analyze data, helping to pinpoint areas where content can be improved or is missing.
  • 04:50
    Best practices for integrating human creativity with AI in content creation.
    The discussion focuses on how to effectively combine human insight and AI capabilities to produce engaging and relevant content for B2B audiences.
  • 07:25
    Maintaining authenticity in AI assisted content for B2B markets.
    It's crucial to ensure that content remains genuine and resonates with the target audience, even when created with AI assistance.
  • 10:10
    Key metrics to track the impact of AI driven content on SEO performance.
    Identifying which KPIs are essential for measuring the effectiveness of content enhanced by AI in boosting SEO outcomes.
  • 13:45
    Ethical considerations in using AI for content creation and SEO.
    The conversation covers the importance of ethical practices when employing AI tools in content strategy and SEO efforts.

Quotes

  • “AI has been there for ages, but obviously in recent years we decided to talk about it more than often.” - Yagmur Simsek

  • “Whenever we want to publish in-depth content that we think that it's really a good fit for our audience, we reach out to the other experts[...] Sometimes we don't receive any response, but sometimes people are actually collaborating with us because they also want the industry and community to know the right things.” - Yagmur Simsek

  • “Maybe the time and effort we spend for one report could be like 40 blog posts, but I think that is much more important for us to kind of create the most important content rather than having 40 small, short blog articles that no one will benefit from.” - Yagmur Simsek

  • “I don't want to be relying on AI 100% because there's always a chance that AI can be mistaken or I'm mistaken as well. So it's like, I want to give that contingency to AI too. So given the fact, I want to add a human touch for sure.” - Yagmur Simsek

About the speaker

Yagmur Simsek

Search 'n Stuff

 - Search 'n Stuff

Yagmur is Founder / SEO Consultant at Search 'n Stuff

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