Should Google give Core Update Updates? — Jordan Koene / Previsable

PreVisible Co-Founder and CEO, Jordan Koene, talks about what’s going on in SEO news. Transparency and Google have never been synonymous. While it seems that executives at Google want to be more forthcoming with the SEO community, legal fears continue to block progress. Today, Jordan discusses whether Google should provide more core update updates.
About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is Co-Founder & CEO of PreVisible

Show Notes

  • 02:30
    Off The Records debate about Google core update announcements
    Google would like to be more transparent with the SEO community. However, they want to avoid potential liability issues surrounding their approach to updates.
  • 04:41
    What the SEO community wants from Google
    The community wants more transparency around the timing of updates. And they want clear, concise guidelines regarding them.
  • 06:12
    How Google can improve communication with the SEO community
    Beyond all the rules that govern big tech companies, if Google makes more of an effort to communicate with SEOs then changes can happen.
  • 07:22
    The relationship between Google and SEOs
    Google is concerned with the organizations that SEOs belong to. Theres less concern for SEOs because theres no incentive on Googles part.
  • 10:00
    Why Google should be upfront about algorithm updates
    These kinds of changes can really impact a business. The way they communicate currently doesnt help those affected understand why theyve been affected.
  • 12:43
    How Google should be upfront about algorithm updates
    Google should publicly announce the industries and websites will be affected by updates. They should also make their guidelines more useful and relevant.

Quotes

  • "Google's trying to defend themselves and protect their business by not exposing too much information regarding what the recipe is in terms of what they make." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "What we're really looking for as an SEO community is a little bit more transparency, both around timing and around how this impacts your guidelines." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "It's not about the SEOs in the world. It's about the organizations that those SEOs are a part of. That's what matters. And Google cares about those individuals." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "Search liaisons between Google and the public dont get a bonus if they help the SEO community." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "Google's just a tech company and they make mistakes. But their form of communication today is inadequate in helping people understand how their changes are going to impact someone's business." -Jordan Koene, CEO & Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is Co-Founder & CEO of PreVisible

Up Next: