What Happens to SEO strategy after a Google Update? — Julian Goldie // Goldie Agency LTD

Goldie Agency Owner, Julian Goldie, concludes talks on strategies for handling Google algorithm updates. Google’s algorithm is constantly evolving. SEOs must stay in the know and act accordingly to minimize impact on site performance. Today, Julian discusses what happens to your SEO strategy after a Google algorithm update.
About the speaker

Julian Goldie

Goldie Agency LTD

is a little camera shy

Hey, I’m Julian Goldie. I run an SEO link building agency designed to help you grow your website and boost your rankings on Google. I actually focus on building whitehat links with something called the ‘Skyscraper Technique’. Here's a little bit about me: ✓ I delivered a 2,200% increase in website traffic in 6 months ✓ I partnered with 120+ happy clients on UpWork.com ✓ I worked on over 1,500+ successful link building campaigns ✓ Helped 1,200+ clients with SEO link building ✓ Published Author, Podcaster and YouTuber ✓ Featured on CBS, Cloudways, Lemlist and NBC ✓ Worked with companies like Hunter.Io, Cardinal Digital Marketing and Signaturely Thanks!

Show Notes

  • 01:48
    What to do after an update
    Rankings and traffic will fluctuate during this time. Wait and observe your sites analytics to understand where you have been impacted. Observe competitors for winning strategies.
  • 04:40
    Understanding your sites performance after an update
    Make note of the areas where your website isnt up to par. Make necessary adjustments and test out changes to see how your site is affected.
  • 06:52
    Figuring out passing and failing ranking factors
    Look at the data and case studies to figure out what areas were affected. For Google, it usually comes down to link building, content, and technical SEO.
  • 08:36
    Handling communication with clients after an update
    Let clients know how the site is performing by providing reports and suggestions for improvement. Always keep them in the loop regarding updates.
  • 11:05
    Keeping your team prepared
    Ensure the team stays up to date with research and communication from Google on updates. After an update, the focus should be on performance to observe impact.

Quotes

  • "After a core update, traffic can be very temperamental for the first couple of weeks. Don't make any massive changes yet because you could do more harm than good." -Julian Goldie, Owner, Goldie Agency

  • "After a core update, you have to figure out what's the difference between your website and competitors websites who are winning from this update." -Julian Goldie, Owner, Goldie Agency

  • "Make a list of areas you're not up to par. Go through and narrow down where the problem could be. Test them each week and make changes, observing how your site is affected." -Julian Goldie, Owner, Goldie Agency

  • "An Ahrefs case study looking at over a billion websites found that 90% of them don't get any traffic. The number one determining factor across them all was that they don't have backlinks." -Julian Goldie, Owner, Goldie Agency

  • "When it comes to ranking a website, it usually comes down to link building, content and technical SEO." -Julian Goldie, Owner, Goldie Agency

  • "Make sure that your team is researching, understanding, and looking at correlating factors that have impacted the updates." -Julian Goldie, Owner, Goldie Agency

  • "Sometimes when Google makes these updates, they announce the different factors they're looking at. For example, the link spam update." -Julian Goldie, Owner, Goldie Agency

About the speaker

Julian Goldie

Goldie Agency LTD

is a little camera shy

Hey, I’m Julian Goldie. I run an SEO link building agency designed to help you grow your website and boost your rankings on Google. I actually focus on building whitehat links with something called the ‘Skyscraper Technique’. Here's a little bit about me: ✓ I delivered a 2,200% increase in website traffic in 6 months ✓ I partnered with 120+ happy clients on UpWork.com ✓ I worked on over 1,500+ successful link building campaigns ✓ Helped 1,200+ clients with SEO link building ✓ Published Author, Podcaster and YouTuber ✓ Featured on CBS, Cloudways, Lemlist and NBC ✓ Worked with companies like Hunter.Io, Cardinal Digital Marketing and Signaturely Thanks!

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