How GenAI uses structured data

Structured data is critical for AI-powered search success. Martha Van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why unique, expert content with proper semantic connections outperforms generic material.
About the speaker

Martha van Berkel

Schema App

is a little camera shy

  • Part 1 How GenAI uses structured data
  • Part 1 How GenAI uses structured data
About the speaker

Martha van Berkel

Schema App

is a little camera shy

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    Part 1How GenAI uses structured data

    Structured data is critical for AI-powered search success. Martha Van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why unique, expert content with proper semantic connections outperforms generic material.