Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
- Part 1How old SEO signals became tables-takes — Jeff Baker // BakerSEO
- Part 2 Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
Show Notes
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02:22Why interaction signals are critical for SEORankBrain is part of Googles algorithm that looks at interaction signals like click-through rate, dwell time, and bounce rates to shuffle search results based on how people interact with content. Basically, positive signals improve rankings, while negative signals cause drops.
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06:29The guide to improving interaction ratesTo improve interaction rates, use the SERP as a guide to identify how users are voting with their clicks. Analyze the commonalities of title tags on page one, create in-depth content with good topic coverage, and ensure readability in terms of the font size selected.
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11:42Measuring the effectiveness of content and title tag modificationsPut all of your content through Semrush, Ahrefs, or similar tools to track your keyword position over time. After making modifications to content, title tags, or font size, put them into Search Console to see if your CTR and average position improve.
Quotes
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"If Google expects that you're going to get a 6% CTR in position four, and you're getting a 4% CTR, its going to move you down to see how you perform now in position six, instead of position four." -Jeff Baker, Owner, BakerSEO
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"If you're expected to get a 6% CTR, and all of a sudden, you wrote this badass title tag, and start getting an 11% CTR, you might move up and get a new test in position two, three, or even one." Jeff Baker, Owner, BakerSEO
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"Anytime you Google something, you're getting a perfect guide to what's working and how people are voting with their clicks." -Jeff Baker, Owner, BakerSEO
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"If you see that 90% of the results are size 20 font, and you've got a 14 font, you're trying to be a trailblazer in an annoying way. It's going to drive people crazy and theyll go back to the search results." -Jeff Baker, Owner, BakerSEO
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"Every single piece of content should be targeting a keyword, otherwise, you're just shooting blindly." -Jeff Baker, Owner, BakerSEO
- Part 1How old SEO signals became tables-takes — Jeff Baker // BakerSEO
- Part 2 Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
Up Next:
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Part 1How old SEO signals became tables-takes — Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes.
Play Podcast -
Part 2Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and how people are voting with their clicks. Today, Jeff discusses why interaction signals matter.
