Building a content marketing strategy in the 2020’s — Damon Burton // SEO National

SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy perfect for the 2020s
About the speaker

Damon Burton

SEO National

- SEO National

Increase sales by showing up higher on Google for words you can monetize, without paying for ads.rnrnWe literally wrote the book on how to make your website rank, gain a competitive edge, and build a sustainable business; the Amazon best seller Outrank.rn

Show Notes

  • 02:04
    Setting up a content strategy for the 2020s
    Beyond selling to them, consumers want to know that you care. Strategies focused on giving without expectations will excel in terms of SEO and social media.
  • 05:35
    Guiding the consumer towards a decision
    Paid ads and marketing can be done to achieve consumer buy-in. Content that adds value and positions you as an expert on a topic is another conversion route.
  • 08:51
    How to build value while providing a call to action
    On social media, avoid using external links as they decrease visibility. Posts should showcase your expertise to the audience and can end with a call to action that directs back to you.
  • 12:52
    Social feed growth and syndicating content
    Firstly, figure out where your audience is and grow those platforms with unique approaches. Repurposed content should be modified to fit the intended platform.
  • 15:14
    Other useful content strategies for this decade
    Create a routine that focuses on the best times and places to present your content.Provide documentation of your process to your team to eventually scale the business

Quotes

  • The pandemic forced a lot of us to realign with what we care about or what we resonate with." -Damon Burton, President, SEO National

  • "Companies pushing out content or giving without expecting in return are the ones that are excelling." -Damon Burton, President, SEO National

  • "The majority of our growth going from high 6 figures into the 7-figure mark was purely from giving without expecting in return." -Damon Burton, President, SEO National

  • "Within two years, our leads from social proof outpaced our historical headstart that referrals had." -Damon Burton, President, SEO National

  • "We've never done any paid advertising. We closed the gap on growing by referrals year after year with social proof and giving without expecting in return." -Damon Burton, President, SEO National

  • "When clients are ready for SEO, I have almost zero sales discussions in the sales discussion. They feel comfortable with me. They already know the process because of my content." -Damon Burton, President, SEO National

  • When clients reach out to me, they skip the website entirely and send me a private message. They say, I know you do this thing. How do I give you money?" -Damon Burton, President, SEO National

  • "The last lead I got literally said, how do I give you money?" -Damon Burton, President, SEO National

  • "People resonate with me because I cut to the chase." -Damon Burton, President, SEO National

  • "When you put a link in a post, it devalues the visibility on social platforms. Social platforms don't want people leaving to an external domain." -Damon Burton, President, SEO National

  • "Spend the time where you can amplify your message." -Damon Burton, President, SEO National

  • "Try to figure out a way to either repurpose or convert the content into a native format, whatever the platform is." -Damon Burton, President, SEO National

  • "Depending on your audience and what platform it is, timeframe can make all the difference between 200 views and 25,000 views in a 24 hour period." -Damon Burton, President, SEO National

  • "Your team is going to be as good or as bad as the documentation you provide them with." -Damon Burton, President, SEO National

  • "Figure out where you can make your biggest impact, where your audience is, and figure out how to templatize it." -Damon Burton, President, SEO National

About the speaker

Damon Burton

SEO National

- SEO National

Increase sales by showing up higher on Google for words you can monetize, without paying for ads.rnrnWe literally wrote the book on how to make your website rank, gain a competitive edge, and build a sustainable business; the Amazon best seller Outrank.rn

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