How an SEO can work with Devs — Andrea Cordts // PharmaCann

Show Notes

• 02:16
  Collaborating with dev teams as an in house SEO

  Working with the tech side of the business involves bridging the gap between SEO expertise and the dev team's understanding. The process includes explaining implementation details, QA procedures, and ongoing monitoring to ensure successful integration and impact assessment.
• 05:55
  Tips for effective collaboration with development teams

  When working with dev teams, use screen recordings and screenshots to clearly illustrate issues, and include steps to reproduce the problem. Additionally, for new feature requests, provide a clear rationale for the importance to the business and how you will measure it.
• 10:30
  Navigating communication with dev teams as a female in tech

  When communicating with the dev team, Andrea tends to provide more examples and use technical language. As a woman in tech, she goes the extra mile to establish herself as an expert to convey her knowledge and understanding of their pain points.
• 11:43
  Andreas hybrid role at PharmaCann

  Andrea is part of the digital marketing team and holds a hybrid role involving copywriting and tasks related to the development side, such as QAing XML sitemaps. She reports to the director of digital marketing.
• 13:37
  Organizational challenges with SEO

  Amidst the ongoing education about SEO, there's a challenge in clarifying its full scope. Ultimately, the role goes beyond content to technical details like ensuring search engines can crawl pages, and this complexity makes it challenging for organizations to figure out where to put SEO.
• 16:20
  How to communicate with dev teams

  When collaborating with developers, provide detailed examples and explanations, and don't hesitate to over-explain. Avoid assumptions and be clear and literal in your communication to ensure effective collaboration and understanding.