How shoppable videos increase online sales & boost conversion rates

Co-Founder and CEO at Vimmi, Eitan Koter, discusses how shoppable videos increase online sales and boost conversion rates. In this episode, Eitan shares his perspectives on: differences between shoppable videos and traditional product videos, impact of video deployment on product pages for online sales, experimentation and customization in video marketing strategies, and gathering insights and analytics to refine video marketing tactics.
About the speaker

Eitan Koter

Vimmi

- Vimmi

Eitan is Co-Founder and CEO at Vimmi

Show Notes

  • 01:30
    Differences between shoppable videos and traditional product videos.
    Shoppable videos integrate direct purchase options that enhance user engagement and reduce cart abandonment by addressing hesitations at the checkout stage.
  • 03:45
    Impact of video deployment on product pages for online sales.
    Implementing videos on product pages through backend code automatically enriches the content and encourages final purchase decisions, significantly improving conversion rates.
  • 05:10
    Experimentation and customization in video marketing strategies.
    Different approaches are tested for various companies targeting the same consumer base, highlighting the importance of tailored content and emotional brand connections.
  • 07:00
    Gathering insights and analytics to refine video marketing tactics.
    Continuous updating and quick changes based on aggregated data and analytics help in optimizing the strategies to further boost engagement and reduce cart abandonment.

Quotes

  • "People are spending a lot of time on social media. So why not showcasing those videos and those products on social media and give the shoppers potential to buy anywhere that they prefer to." - Eitan Koter

  • "If you calculate the entire traffic of the Internet of the world, [...] video is like 82% and it's growing." - Eitan Koter

  • "91% of businesses are using video as some sort of marketing tool. Okay, like 70% of businesses have already spent money on video ads, for example. We know that more than 90% of marketeers say that video investment or creating video has given them a good ROI, right, compared to any other means of video." - Eitan Koter

  • "The TikTokification effect makes everything like scale massively through this type of short form videos." - Eitan Koter

  • “AI is helping a lot in streamlining what many business owners were afraid because they thought that video is too complicated.” - Eitan Koter

  • “We see a massive growth of usage of AI to streamline video creation, and video processing, and video production even. But on the other hand, we understand that we are social creatures. And we know that authenticity wins, and founder led content and employee generated content is very, very powerful.” - Eitan Koter

About the speaker

Eitan Koter

Vimmi

- Vimmi

Eitan is Co-Founder and CEO at Vimmi

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