The key to optimizing GenAI search engines
- Part 1How the enterprise will have to adapt to gen AI search engines
- Part 2 The key to optimizing GenAI search engines
Show Notes
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05:30Adapting enterprise strategies to generative AI search engines.The discussion focuses on how enterprises need to shift their SEO strategies to accommodate the new dynamics introduced by generative AI technologies.
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10:45Impact of AI on traditional search traffic and brand protection.It is highlighted that while generative AI is promising, the majority of search traffic still operates through traditional search engines, necessitating a balanced approach to SEO.
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15:20Assessing industry specific risks with AI driven search changes.The conversation delves into how different industries might be affected by AI in search engines and the importance of assessing these impacts to stay competitive.
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21:0Strategic resource allocation between core SEO and AI innovations.Insights are shared on how businesses should distribute resources effectively between maintaining strong traditional SEO and investing in new AI capabilities.
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27:35Preparing for rapid changes in search engine technology.The necessity for enterprises to stay agile and proactive in adapting to fast-evolving search technologies is emphasized, with a focus on long-term strategic planning.
Quotes
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"95% to 99% of your search traffic is still going through traditional experiences." - Jim Yu
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"Assess your risk and understand what is at risk in terms of your search traffic." - Jim Yu
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"Continue to drive your core SEO, it drives a lot of value." - Jim Yu
- Part 1How the enterprise will have to adapt to gen AI search engines
- Part 2 The key to optimizing GenAI search engines
Up Next:
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Part 1How the enterprise will have to adapt to gen AI search engines
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral traffic and a host of other topics.
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Part 2The key to optimizing GenAI search engines
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on how marketer and enterprises can further optimize their use of generative AI search engines.
