Why SEO is More Than Driving Traffic…it’s Driving Revenue

In SEO, traffic metrics alone can mislead revenue impact. Steffen Hedebrandt, CMO and co-founder of Dreamdata, shares B2B attribution strategies that connect organic search to actual sales. He demonstrates how to identify high-converting pages by analyzing only the journeys of accounts that convert to customers, and explains why integration pages, comparison content, and community sections often drive disproportionate revenue despite lower traffic volumes.
About the speaker

Steffen Hedebrandt

Dreamdata

 - Dreamdata

Steffen is Cofounder and CMO at Dreamdata

About the speaker

Steffen Hedebrandt

Dreamdata

 - Dreamdata

Steffen is Cofounder and CMO at Dreamdata

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