How to (and not to) use AI in your SEO
- Part 1 How to (and not to) use AI in your SEO
- Part 2Will AI-generated content be indistinguishable from human content in search rankings by 2025?
- Part 3How will Google’s approach to evaluating AI content evolve over the next 18 months?
- Part 4Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
- Part 5What’s your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
- Part 6Investing in AI content generation tools vs human editorial resources on a limited SEO budget
Show Notes
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01:27: Optimism in SEO's future
Discusses the importance of staying curious rather than fearful about AI developments in SEO, with Jade sharing how her business has already seen leads coming directly from AI search.
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03:15: SEO skills and adaptability
Explores how SEO professionals have diverse skill sets that position them well to adapt to industry changes, highlighting the natural curiosity that defines successful SEOs.
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04:00: AI search vs traditional search
Examines how ranking factors for AI search differ from traditional Google search, with schema, meta descriptions, and even Bing becoming more relevant again.
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06:00: Measurement challenges in AI search
Discusses the difficulties in measuring performance in AI search compared to traditional search, with increased personalization creating more variance in results.
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08:00: The future landscape of search
Explores how competition between different LLMs is creating accountability and opportunities for smaller businesses to compete against established brands in ways that weren't possible before.
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12:00: User-centric search evolution
Highlights how AI search is bringing a renewed focus on truly understanding users, with personal examples of how AI assistants can provide highly tailored recommendations based on individual needs.
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- Part 1 How to (and not to) use AI in your SEO
- Part 2Will AI-generated content be indistinguishable from human content in search rankings by 2025?
- Part 3How will Google’s approach to evaluating AI content evolve over the next 18 months?
- Part 4Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
- Part 5What’s your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
- Part 6Investing in AI content generation tools vs human editorial resources on a limited SEO budget
Up Next:
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Part 1How to (and not to) use AI in your SEO
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across multiple LLMs can drive measurable results.
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Part 2Will AI-generated content be indistinguishable from human content in search rankings by 2025?
Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content interpretation and performance.
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Part 3How will Google’s approach to evaluating AI content evolve over the next 18 months?
Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting with immediate data collection through tools like Scrunch AI to establish baseline performance, then adopting a deliberately reactive stance while the AI search ecosystem matures before building more comprehensive strategies.
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Part 4Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI for meta description generation rather than using generic prompts. Both Pruett and host Tyson Stockton agree this represents a low-risk entry point for organizations hesitant about implementing AI in their content creation workflow.
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Part 5What’s your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM webmaster tools and more nuanced keyword research capabilities, with Bing potentially gaining competitive advantage by being first to market with these features.
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Part 6Investing in AI content generation tools vs human editorial resources on a limited SEO budget
When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. She emphasizes the importance of prioritizing technical SEO fundamentals before content quality upgrades, highlighting how even luxury brands can fail when basic technical elements like robots.txt configurations are overlooked. Pruett recommends establishing a solid technical foundation first, as content improvements deliver minimal value when pages aren't properly indexed.
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