Developing the necessary skills to become a SEO leader
- Part 1How to be more strategic with your SEO
- Part 2 Developing the necessary skills to become a SEO leader
Show Notes
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03:10Transitioning SEOs from technical roles to strategic leadership positions.The focus is on developing career plans that emphasize soft skills like leadership and communication, moving beyond just technical SEO expertise.
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05:45Importance of communication styles in dealing with different clients.Discusses tailoring communication to match the client's preferences, whether they are detail-oriented or prefer a more personal touch.
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08:30Building relationships and rapport with clients and stakeholders.Highlights the necessity of soft skills in establishing strong, effective relationships in a business setting.
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11:20Overcoming the glass ceiling with enhanced soft skills in SEO.Talks about the often-overlooked soft skills that can prevent SEOs from advancing in their careers and how to develop these skills.
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14:00Adapting communication to various business leader types.Provides strategies for SEOs to effectively adjust their communication based on the distinct preferences of different business leaders.
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16:50The role of active listening in effective communication.Emphasizes the importance of active listening in understanding and responding to the needs and styles of various stakeholders.
Quotes
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"one thing that really changed how I communicate with clients or business leaders or marketing leaders is active listening" - Emily Wassell
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"Junior SEOs can sometimes feel a bit out of their comfort zone in these meetings with senior business leaders and people who are their bosses' bosses boss. But I would always advise people starting out in the industry and people at the start of their SEO career to remember that you're in the room because you have the expertise that they need." - Emily Wassell
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"SEO is an interconnected discipline. You're going to need help from lots of different people and teams." - Emily Wassell
- Part 1How to be more strategic with your SEO
- Part 2 Developing the necessary skills to become a SEO leader
Up Next:
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Part 1How to be more strategic with your SEO
SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common traps for SEOs when planning long-term strategies, importance of speaking the language of business leaders, challenges of business forecasting in SEO, and building business cases that align with company goals.
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Part 2Developing the necessary skills to become a SEO leader
Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical proficiency and strategic foresight in navigating the complex landscape of search engine optimization. By integrating these skills, Emily highlights how professionals can drive meaningful impact in their organizations. Today, she shares insights on leveraging analytics and understanding algorithm updates to stay ahead in the SEO game
